Wednesday, July 14, 2010

LED-illuminated tower can tell you time, weather

Friday, July 9th, 2010, marked the first (annual?) Ticker Free Day. The purveyors of Ticker Free Day wanted anyone running digital signage to remove and crawling text, news feed or weather forecast that may occupy real estate on their screens. If only they had seen or heard about the Dexia Tower.

The Dexia Tower is a 38-story building in the heart of Brussels' Rogier Square where 4,200 of its windows are illuminated with LEDs. But these aren't giant LEDs that you see at concert's. Each window has about 12 light bulbs that combine three LEDs: red, green and blue. The light reflecting on the closed blind illuminates the whole surface of the window. The lights can even be switched rapidly to create the illusion of movement. A central computer controls shutting the blinds and changing the lights.

The building is meant to contribute to the international image of Brussels and has three main projects or modes: permanent illumination, art projects and to be integrated into national or international events. The art projects include such installations as displaying the time and illustrating the weather in cryptic color codes. Imagine that, three facades of a skyscrapper dedicated to being a giant, useless digital signage ticker...

[ Via Gizmodo ]

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