Tuesday, June 1, 2010

CBC Rolls out Digital Signage in 5 Airports


CBC, Canada's national public broadcaster, has rolled-out the CBC News Express broadcast service, a joint venture with Clear Channel Outdoor, to five major airports across Canada. The service is powered by Capital Networks Limited's Audience digital signage solution.

The broadcaster was replacing a previous system and needed a solution with advanced content management capabilities that would be able to support the expansion across multiple airports. The Audience solution was chosen because it integrated easily with existing hardware and software so CBC didn't have to 'rip and replace' its entire infrastructure, which helped minimize costs.

"As Canada's national broadcaster, CBC takes the management of public dollars extremely seriously. And, CBC: News Express is an important source of commercial revenue for the Corporation. Similarly, we can't compromise quality for cost because we have a reputation for delivering technologically advanced broadcasts across every medium," commented Robert Bishop, executive producer at CBC. "After a rigorous selection process, we chose Capital Networks as our digital signage partner because it delivers on both these points: the solution is cost-effective because it's so scalable and open; and the quality of broadcast is second to none, as is content management."

CBC's editors create all the video news content in the corporation's Toronto Broadcasting Centre. Digital files are managed through Flip Factory and delivered into the Audience system at the click of a mouse. This creates a seamless flow so editors don't have to spend time uploading, and news items go into the system immediately. Added to this, local data from news and weather reports are integrated into the system via live data feeds so travelers see local information as soon as it's reported.

CBC News Express is currently deployed at Toronto Pearson, Vancouver International Airport, Edmonton International Airport, Ottawa International Airport and the Winnipeg James Armstrong Richardson International Airport. CBC plans to to deliver its News Express service to more airports and more public spaces in the near future.

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