Thursday, June 10, 2010

Black Flag Architectural Projection

Architectural projections can look pretty cool, especially when the both the visual and the message are creative. In the video below dubbed "Giant Ants Take Over Houston", house-hold pest-control product peddler, Black Flag, promotes its crawling pests solution by blasting giant Formicidae off the side of a building.

This took place following the Houston Astros vs. Chicago Cubs game on June 4th, right before fireworks as the stadium lights dimmed. Creative was by Marcus Thomas, a Cleveland, OH, integrated marketing communications agency.

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