NEW YORK, NY – Zoom Media & Marketing, the worlds largest and fastest growing digital fitness media company and one of the largest digital place-based companies in the world, today announced the acquisition of the assets of Sports Display, Inc (SDI), a California-based company that places local advertising in a network of thousands of venues across the United States and Canada.
“The acquisition of Sports Display immediately provides Zoom with one of the top local sales organizations in the advertising industry“, said Dennis Roche, President of Zoom Media & Marketing. “This local sales organization, combined with Zoom’s existing digital infrastructure of over 2,000 digital and 9,000 static venues across the US and Canada, will allow us to bring local advertising partners and revenue to our growing venue footprint.”
Sports Display’s local field force, consisting of over 100 sales executives, currently sells advertising into a network of traditional, static displays in over 3,000 venues across over 100 DMAs. Over the past year, SDI built out over 150 digital venues as they began converting from more traditional, static formats to digital displays. This acquisition supercharges that process by instantly giving SDI’s sales organization access to Zoom’s 2,000 digital venues across North America.
Zoom and Sports Display conducted several field tests last summer, with SDI reps selling into existing Zoom inventory as separate companies. That test formed the basis for discussions that resulted in today’s transaction.
“It has been a pleasure to get to know the Zoom team over the past year and I couldn’t be more excited about teaming up with them,” said SDI co-founder Terry Parkin. “Zoom’s huge venue footprint, strong national advertiser focus, and digital expertise is the perfect complement to the organization we have built over 33 years.”
Parkin, along with co-founder Ron Benjamin, and the existing SDI management team are going to be joining Zoom as part of the transaction. “Zoom’s growth has been fantastic over the last few years,” said Benjamin. “We believe the addition of a strong local sales organization will only further their growth and we look forward to being a part of it.”
For Zoom, the addition of local sales capabilities is the latest in a number of steps the company has taken to consolidate its presence in its chosen industry verticals having accomplished 6 acquisitions (including SDI) in the past 18 months. “In the out of home industry, local advertising can account for as much as 70% of revenue,” said Zoom CEO François de Gaspé Beaubien. “The addition of the Sports Display team to Zoom is a perfect complement. We plan on investing in and growing our local sales organization quickly to meet the needs of local advertisers as well as our venue partners. Local sales will also enable us to build out deeper coverage into our 150 existing DMAs, plus add even more markets, giving national advertisers unprecedented reach and terrific national coverage for their buys.”
About Zoom Media & MarketingZoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations, Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
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