Monday, February 8, 2010

Wind Mobile showcasing products with Microsoft Surface

Wind Mobile, a new Canadian mobile carrier currently serving Toronto and Calgary, is using Microsoft's Surface to showcase products in most of its retail locations. Wind's boutiques represent the largest deployment of Microsoft Surface in Canada.

“This is a true match of technology and brand philosophy, and the integration has been seamless,” said Melissa Clark, VP of Sales, WIND Mobile. “People love seeing, touching and learning from the Surface technology and this is only our initial vision. This amazing interactive tool will continue to be a central part of our retail experience.”

A customized application was create for Wind Mobile's retail environments, allowing customers to compare mobile phones and data packages. The interactive screens are intended to help first-time customers choose which basic options are right for them. Future versions are expected to focus on mobile handsets and applications.

“The brand has a simple philosophy, that “conversations make things better,” said Mike Kasprow Trapeze’s Creative Director, the agency that worked with WIND Mobile to bring the Surface technology and application to life in the stores. “We wanted to develop an application that wasn’t technology for technology sake, but one that brought the brand alive through conversation, and also helped customers to learn and join.”

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