Monday, February 1, 2010

Mommentum Health Expanding their Health & Wellness Network

Mommentum Health Network (MHN), a Toronto-based place based media network run by Cruise Media Group Inc., is entering an aggressive expansion program that will see its location count and total viewing audience more than double by the end of 2010, making it the country's leading dedicated health and wellness digital screen network.

MHN plans to have patient education and information systems in place in some 400 physician office waiting areas by the end of 2010, covering Canada's largest markets and connecting with more than 2,000,000 health conscious consumers every month.

MHN's digital out of home network installed base is now heavily focused on Montreal and the Greater Toronto Area, but expansion will open up and grow new markets in Vancouver, Calgary and Winnipeg, creating a national footprint attractive to key advertising accounts.

The ad-supported network provides digital signage systems free of charge to qualified medical clinic operators, offering credible health and wellness programming - such as nutrition tips, disease awareness and prevention, and women's health issues - that entertains, educates and engages waiting room audiences. Clinic operators also get tools that let them run location-specific messages, such as office hours and special clinic notices. The MHN system offers the combined benefits of improving patient communications and education efforts, reducing perceived waiting times, and enhancing the overall patient experience.

'We've been operating for three years now, and we've learned so much about the needs of both our clinic partners, and the brands and service companies who really get the media opportunity that we can offer, ' says Ryan Cruise, President and CEO of Cruise Media Group. 'Getting national coverage is really important to our plans, and the pieces are now in place to do that.'

MHN is a founding member of the Canadian Health Media Network (CHMN), an umbrella media network that rolls up the media opportunity provided by hundreds of the busiest primary care offices and medical labs across Canada.

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