Thursday, February 25, 2010

Mirada Media, SilverWare POS, install fifteen-screen digital menu board system at Richtree

Richtree Market Restaurants, a chain of market-style restaurants with locations across Ontario, has installed a 15-station digital menu board system in its new location at the Promenade Shopping Mall in the Greater Toronto Area. The menu board system is a collaboration between Mirada Media, a digital signage integrator based in Montreal, and SilverWare POS, a developer of front-of-house and back-office solutions for the hospitality industry.

Mirada Media integrated SilverWare's AVRIO system into their SaaS digital signage system so that restaurant managers at Richtree to modify items that appear on the menu boards using the same interface that manages order entry and inventory.

The installation is the first of its type for the restaurateur. Traditionally, static and chalkboard-style menus were used over stations but Richtree is trialing digital boards in an effort to increase efficiencies modernize their operations and as part of a larger brand refresh effort.

“We always look for opportunities to simplify the integration of digital menu boards into our client's work flow,” says Carlo Pansera, Mirada Media's VP of Operations. “With more than a dozen menu boards and quite a few more employees, it was important to create a solution that fit the often hectic environment of a quick-serve.”