Thursday, February 25, 2010

Avenue Networks partners with ScreenScape to establish a digital signage network in the Northeastern USA

ScreenScape's community-based approach is their competitive advantage says Founder

BOSTON, MA and CHARLOTTETOWN, PE - (February 25, 2010) Avenue Networks, an emerging digital signage marketing company, announced today they have selected ScreenScape as the technology platform for their own digital signage network after a rigorous selection process. As the newest ScreenScape Affiliate partner, Avenue Networks will start with the Greater Boston and Cape Cod markets and grow across the Northeastern States.

Avenue Networks provides clients with cost effective digital signage solutions including the coordination of advertising and revenue sharing options. ScreenScape provides Avenue Networks with powerful content distribution tools, group forming capabilities and access to ScreenScape's rapidly growing community of venues.

“For advertisers, reaching a targeted group can be a costly endeavor. Proprietary hardware and software systems are expensive, while implementation and installation are time consuming. That is why digital signage traditionally has been off limits to all but well-funded businesses.” commented Avenue Networks founder Bill Sullivan. “Avenue Networks helps address the specific requirements of companies with limited budgets. We provide solutions tailored to get screen displays up and running quickly with low and predictable costs. Our methodology provides a well executed digital network solution that enables a business to connect with its customers through rich content and digital media advertising.” continued Sullivan.

Kevin Dwyer, President and CEO of ScreenScape noted, “Using the ScreenScape platform, Avenue Networks is able to power display screens in venues where customers will view and become familiar with the products and services of a whole range of local community businesses. Avenue Networks is representative of dozens of regional companies using our platform to create their own low-cost digital signage networks. Clients of Avenue Networks can access ScreenScape independently with the ability to manage their own promotional and entertainment content. They also benefit by joining a larger pool of creative advertising resources provided by a group like Avenue Networks or by sharing with other members of the ScreenScape Community. This is an excellent option for a small to medium sized business looking for a cost-effective yet professional digital signage service.”

According to Sullivan, “ScreenScape's community-based approach is the competitive advantage that we are bringing to our clients. They can quickly and easily get their content onto screens to promote and cross promote with other community members. This allows them to get their messages outside of their own facilities, while also generating revenue for themselves in the process.”

About Avenue Networks

Avenue Networks is a provider of digital network solutions that help businesses create and manage information that is displayed on digital screens in an interactive, informative and entertaining way. Avenue Networks leverages ScreenScape technology and offers a cost-effective methodology for managing content creation, ad placement, maintenance and support for businesses looking to attract their patrons and audience with relevant screen information employing advanced narrowcasting techniques.

About ScreenScape Networks

ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.

ScreenScape Networks Inc.
(902) 368-1975
P.O. Box 291, 133 Queen Street, 3rd Floor, Charlottetown, PE C1A 7K4 Canada

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