Tuesday, January 26, 2010

Vancouver New Balance store gets in-store digital sigange

MitchAlexander Media, a digital signage provider in Vancouver, BC, have completed the install of New Balance’s Vancouver flagship store in time for the 2010 Winter Olympics. This makes the Vancouver location the first New Balance location in North America to incorporate digital signage into its in-store marketing strategy.

Two portrait 40-inch screens on a rotating mount inform consumers of in-store promotions, local news, weather, sports and entertainment and face outwards when the store is closed to promote to passer byers.

“Being located on Western Canada’s busiest street, and recognizing that the entire world will be watching come February, it was a no-brainer for us to bring in digital advertising,” says Jordan Cluff, New Balance store owner. “Considering the changes in technologies, and product turnover, it has always been difficult for us to keep the consumer informed, but with the help of MitchAlexander Media, we’re seeing results almost instantaneously.”

According to New Balance, within one month of installation, the store has seen a 150 percent sales increase for items featured on the digital signage.

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