Tuesday, January 19, 2010

Captivate Network adds CNW to programming

Captivate Network, a digital programming and advertising network of 8,800+ elevator and lobby screens, has added CNW's newswire to its news and entertainment programming.

As with their other content,
the newswire stories will be custom-crafted in real time by a team of professional editors for a local audience and the short format of their screens.

"This agreement offers a fantastic opportunity for our clients' news to gain additional exposure," said Nicole Guillot, CNW's Vice President, Products Management and Operations. "It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases."

Stories selected from CNW's newswire will be identified with a CNW logo. A link to the full news release will be available on the Captivate Network Web site, and of course, on the CNW Web site at www.newswire.ca.

"When it comes to newswires, you really can't beat CNW," said Deanna Murray, Captivate Network's director of programming. "Their clients' content lines up with Captivate Network's audience beautifully, and we're very excited to have them on board as a provider. It was the proverbial 'no-brainer'."

Business professionals value the editorial on Captivate Network elevator screens; 97 percent watch the screens during an elevator trip and 47 percent consider Captivate their primary news source. Additional Captivate Network content includes news headlines from numerous reputable media outlets - such as Thomson Reuters and the Canadian Press - as well as weekend recreation ideas, stock quotes, movie releases and original content created by Captivate Network editors, including an audience favorite feature entitled 'Word of the Day'.

Via Canada NewsWire Ltd.

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