Wednesday, January 13, 2010

Bench advertises on Newad bar network, includes editorial content

The Bench clothing line advertised on the new 19" LCD screens of Newad's Restos & Bars network across Canada. The "eBoard" campaign ran between July and December 2009.

In addition to their ad, Bench was the official sponsor presenting a content segment called Street Stylin’. These short clips, produced in partnership with NIGHTLIFE Media, a well-known Montreal-based cultural reference for 18 to 34 year olds, presented young urban people and their fashion profiles. “The partnership is perfect given that the types of establishments NEWAD selects in its digital network target consumers that are already familiar with, and embrace, the Bench brand” says Lawrence Routtenberg, Vice President of Bench.

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