Wednesday, December 16, 2009

Southcentre Mall installs digital signage as part of renovation project

As part of its $104 million renovation the Southcentre Mall in Calgary, Alberta included the addition of digital signage throughout the shopping center. Sharp Audio Visual was brought on to manage the network using the Omnivex software platform.

The main goal of the system is to provide better access to mall information and facility navigation, improve the aesthetic appeal and promote the retailers within the mall.

46” LCDs, touch screens and a large 3 x 3 video walls are strategically positioned throughout the mall at high traffic locations, including at customer service desks. Content will include shopper entertainment, wayfinding, advertising, and customer service information.

Future plans for the digital signage system include expansion into other areas of the shopping centre and exploration of further opportunities to promote retailers and other groups using mall space.

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