Tuesday, December 22, 2009

Labatt to expand in-store digital signage program

Labatt Breweries of Canada is planning to expand the number of "POD" digital signage merchandising units it started rolling out in selected Western Canadian retailers earlier this year from 200 units to more than 500 by early 2010.

The in-store digital merchandising program pilot, developed and managed by solutions provider, Digital Display and Communications (DDC), had very strong results in terms of influencing buying decisions and better controlling sales promotions in stores.

The all-in-one merchandising units themselves are based around a 32-inch LCD monitor and built-in media player. A rugged structure was engineered and manufactured by Blake Jarrett & Company which would allow the electronics to be pre-installed, survive shipping and the retail environment, and be plug-and-play so that when the unit arrives at a location, plugging it into a power outlet will cause it to log onto the network wirelessly and start displaying videos.

The content focuses on only one particular featured product (i.e. the product places on the stand). A web portal is made accessible to store owners so that templates can be customized and pricing can be entered for their particular store.

Here's a video of it in action:

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