Digital Signage Meets Art Installation at Tokyo Hermes

Here's a video of the new in-window digital signage at the Hermes boutique in Tokyo. In something a little reminiscent of installation art, the content of the screens is timed to a hidden fan that blows a Hermes scarf. No real marketing message but it still looks cool. Concept is by Tokujin Yoshioka Design.

Via Gizmodo.