Monday, December 7, 2009

BroadSign partners with DOmedia

BroadSign International, the Montreal-based SaaS digital sigange developer, has entered into an agreement with Columbus, Ohio-based DOmedia, so that any of the 230 digital signage networks powered by BroadSign can submit their ad space and audience data to DOmedia’s digital out-of-home media database.

DOmedia's power in numbers approach will give BroadSign-run networks visibility to a growing roster of registered agencies and advertisers who perform media-buying searches via DOmedia.com and allow smaller digital signage networks to become part of larger media buys at no cost.

This is DOmedia's first strategic partnership and integration on a software basis while BroadSign has made similar agreements with media aggregators such as SeeSaw Networks.

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