Tuesday, September 22, 2009

Lexus puts dynamic ads on outdoor OBN boards


Lexus' latest OOH campaign features creative that is dynamically-driven (no pun intended) by the current weather conditions.

The ads, promoting the new Lexus ISC 250 convertible, appear on large outdoor LED screens owned by the Outdoor Broadcast Network (OBN) and adapt to the weather based on an RSS feed: top down for sunny days, top up when its cool or rainy.

Creative and media buying handled by Dentsu in Toronto. The campaign is up now in Toronto, Vancouver and Edmonton until Oct. 4th.

Story and image via Media in Canada.

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