Toronto's Bloor Subway station got its first CBS Outdoor Canada Digital Screen. The screen is also the first for the entire Toronto Transit Commission's (TTC) subway network.
The first advertiser is Sony Pictures with some nice feature film spots. A particularly nice ad is one for District 9 which plays on the movies faux-Cinéma vérité style by urging TTC passengers to report suspicious activity by non-humans (see video at the bottom of the post).
Hopefully CBS Outdoor Canada won't have the same issues their sister company is having in London's Underground where 100's of digital screens have been off for the last few days.