Tuesday, September 22, 2009

BMW M Campaign in Canada

Media in Canada writes about BMW Canada's new ad campaign promoting the X5 M and X6 M, developed by Cundari, that will span online, print and outdoor, and run till Nov. 23rd.

The out-of-home component includes branded BMW-sponsored digital screens in office building elevators in Vancouver, Calgary, Toronto and Montreal that are running 15-second videos capturing events that can happen in 4.7 seconds - the time it takes the vehicles to reach 100km/h.

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