Bassett Media Group Corp., a Toronto-based advertising display holding company, is going to acquire some assets of Sidetrack Technologies Inc. in a share swap deal. Bassett Media plans to meet the $3 million price tag of the deal by issuing shares at $0.22 per share and is expected to close before the end of the month.The SideTrack technology can be found in subway and rail tunnels, in Los Angeles, London, Boston, San Francisco, Mexico City, Monterrey and Rio de Janeiro. Like animated flip cards, the technology creates moving pictures by rapidly exposing a series of individual images that flow into each other resembling fluid motion.
Bassets two main units are Concourse Media Inc., a digital advertising network, and Impulse Media, a retail television network located in select Rexal™ Pharma Plus.
Via DailyDOOH
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