Tuesday, September 22, 2009

Arsenal Media, Dagobert launch Digital Content Circle


Montreal's Arsenal Media and Dagobert officially launched the Digital Content Circle online forum in Paris today.

Digital Out-of-Home industry players and advertisers are invited to share their experience in an effort to improve content and develop best practices.

This is a much needed resource and forum for an industry where both vendors and purchasers aren't always too clear on which direction they should be going in terms of content.

They have a Flash-driven micro-site up and running at www.digitalcontentcircle.com. Maybe its a little early, but for a site dedicated to the bettering of content, it didn't really make it too clear where I should be going to get information. Also, they have a "tag cloud" in the footer of non-clickable tags...strange. Then again, I shouldn't be so hard on them, they do state that the full version of the site will be launched sometime this Fall.

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