LocaModa and Zoom Media & Marketing have joined forces to bring interactive media experiences and social messaging to Zoom's digital out-of-home network (DOOH).
Zoom and LocaModa have already worked together in the past to provide interactive campaigns for AT&T and VH1.
LocaModa's technology will allow Zoom's audience to connect to social networks like Facebook and Twitter. This mobile and social interaction will give brand advitisers real-time audience metrics.
Via: Digital Signage Today
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