Friday, August 21, 2009

Zoom Media enters partnership with LocaModa

LocaModa and Zoom Media & Marketing have joined forces to bring interactive media experiences and social messaging to Zoom's digital out-of-home network (DOOH).

Zoom and LocaModa have already worked together in the past to provide interactive campaigns for AT&T and VH1.

LocaModa's technology will allow Zoom's audience to connect to social networks like Facebook and Twitter. This mobile and social interaction will give brand advitisers real-time audience metrics.

Via: Digital Signage Today

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