Thursday, August 27, 2009

Vancouver buses getting fitted with LED screens

The Vancouver Transit System has already begun fitting some of their buses for digital signage systems and is scheduled to be ready in time for the 2010 Winter Olympics, according to Litelogic Operations. The goal of the operation is to get a total of ten buses fitted with the screens by the early fall.

It is also being said that Telus has planned a campaign for a four month duration and that Lamar Advertising, the company that operates Vancouver Transit System's media spaces, has already secured six big brands to be those of the first to use this new type of digital solution to target their audiences.

Byron Montgomery, vice-president general manager of Lamar Advertising, is quoted as saying "This LED transit advertising bus poster empowers our clients with 21st century technology! The future is now on the streets for client’s investing in Vancouver transit advertising.”

Via: DailyDOOH

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