Wednesday, August 12, 2009

Telus and the Pygmy Goats

Telus Goat AdCanadian mobile provider Telus has launched a new marketing campaign, titled ‘Get a jump on life with web to go’. The bilingual campaign shows Canadians the satisfaction of maximizing one's time by using a TELUS smartphone or Mobile Internet Key to stay in touch with the world more easily, whether by phone, e-mail, text, or on the web, through Twitter, Facebook and more.

The campaign will be presented on most media including digital signage, in-store, and experiential. The digital signage includes subway screens in Toronto, Montreal and Vancouver, and in Sporting Life retail stores in Toronto and Collingwood, Ontario.

Creative is by TAXI with media by Media Experts.

This is not the first time Telus and their creative agencies have embraced the dynamic nature of digital signage. In 2009 Teehan+Lax took home the Best Point-of-Sale Campaign nod at the MediaPost Digital Out-Of-Home Awards for their work with Telus on the "Today's Weather" digital signage ad shown here.

Story and image via DailyDOOH

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