Friday, August 14, 2009

Rogers Cup Takes Advantage of Digital OOH

Tennis Canada took advantage of the dynamic properties that digital out-of-home can provide by advertising this year's Rogers Cup on Astral Media's Digital network. On each day of the men's tournament taking place in Montreal, QC, the organization showcased the players in the day's match-up--something that would have been less feasible on traditional static billboards.

Astral's Digital network is comprised of 10 LED panels, 14' high by 48' wide, located along greater Montreal's major arteries.

Via OOH-Tv

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