Monday, August 10, 2009

La Vitrine - Interactive LED Window in Montreal


One of our staff members found a story that was Dugg regarding an interactive LED window in Montreal called "La Vitrine" setup by new media arts and entertainment studio Moment Factory. I'd heard of the Montreal studio from the excellent work they did for Nine Inch Nail's 2008 tour but had never heard or seen the illuminated facade that is supposedly permanently setup in Montreal.

I stress seen above because I'm a little surprised I never saw "La vitrine". The screen launched in Fall 2007 and after winning the Grand Prize in Montreal's 2008 'Creativity Awards' in the urban integration category it was rendered permanent. It's located at 145, rue Sainte-Catherine Ouest, and is supposed to be on between 7pm and 11pm every night of the year.

The light wall is created by 35000 LED's and is supposed to have three interactive games that follow pedestrians passing by. The goal of the window is to act as a sort of crossroads of Montreal's cultural happenings (although I'm not too sure how it does that from the videos I've seen). It is run by a non-profit organization.

Have you seen it? If you have send us a message. Here's a video of it in action:

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