Elevator rides are about to get a little less boring. Captivate Network, a company that controls digital signs in office tower elevators, has launched a 30-second advertising format that allows their clients to provide their audience more detailed information. It should be noted that the installations are still without audio.With this new 30-second advertising format companies are now have an easier time of adapting regular-length TV commercials for the digital signs.
Across North America, Captiva Network has 8,900 out-of-home (OOH) screens in 1,000 buildings. These buildings can be found in Calgary, Edmonton, Vancouver, Montreal and Toronto.
Via: Sign Media Canada
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