Adcentricity, a digital-out-of-home network aggregator, has launched a new consulting service for existing digital outdoor networks and businesses that want to enter the industry.The new consulting arm targets network operators, retailers, real estate owners, and prospective network developers who are looking for information and insight about the digital OOH marketplace.
Although the economic downturn has slowed the growth of the young digital out-of-home industry, interest is high and this could be the opportune time to enter the market. Rresearch by PQ Media predicts that total digital out-of-home revenues will drop by 9.1% in 2009, but we'll see a growth of 12.8% in 2010.
This is a pretty smart move by Adcentricity: by adding a consulting service, they position themselves as an authority on the market and become the initial reference point for small networks and new investors. The relationships this creates make great leads to recruit new affiliates and build its reach.
Via MediaPost.
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