Monday, July 27, 2009

Surrey Issues RFP for Digital Billboards

Surrey, B.C.'s, municipal government has issued a request for proposals (RFP) to install and manage up to ten digital billboards near its bridges in an effort to raise additional revenues.

The city will likely start with a three-sign pilot project before the program is expanded further. A decision is expected end of 2009 / beginning 2010.

Projected annual advertising revenue from digital billboards near the high-traffic areas could total $200,000.

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