Thursday, July 23, 2009

Ek3 Buys Enixa Media

Montreal company Enixa Media is now under the management of London, Ontario digital narrowcasting provider, EK3.

Enixa Media, Inc. managed and installed a network of in-store digital advertising displays for advertising its clients’ products and services in Canada. Its network mostly includes Quebec grocery stores.

Interestingly, although the buyer has denied it, EK3 is most likely also for sale. As Philippe Gauvin at ADN Montreal put it, the purchase was likely to boost its portfolio of assets with a "working" network. The sale will also allow previous Enixa owner Transcontinental to improve cash flow during hard times.

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