Tuesday, September 30, 2014

BroadSign powering 800 displays for Australia’s Executive Channel

800 displays in 250 locations across five cities are powered by the BroadSign plateform.


Sydney, Australia. September 30, 2014. Australia’s office media specialist, Executive Channel, has converted 800 displays in 250 locations across five cities to BroadSign International, LLC’s digital signage software platform.

Executive Channel’s digital screen network connects advertisers with traditionally elusive executives while enhancing the tenant experience, reaching over 1,800,000 well-educated and affluent office workers each month. The network is expected to double in size over the next two to three years due to aggressive expansion plans in Australia and Europe, where it currently has 155 locations in the UK, 76 in France and 10 in the Netherlands.

“Executive Channel chose BroadSign because it met our strict criteria in user requirements, display needs and the development roadmap,” said Justin Kingston, Chief Operating Officer at Executive Channel.

Running in premium CBD office towers, Executive Channel’s product solutions include high-definition videowalls, digital screens in foyers, in-lift installations, brand interactions and corporate car park displays. Commercial-grade displays range from 24” to 70” in size.
High-profile customers including Expedia, Commonwealth Bank, IG Markets and Coles advertise on the network. Clients such as Expedia and IG Markets take advantage of Executive Channel’s real time digital innovation capability.

Executive Channel’s three minute loop features relevant, tailored advertising along with real-time content inclusive of news, weather, sports, entertainment and stock market updates.  Property owners have the ability to integrate their brand seamlessly into this messaging.

“BroadSign is known to power premium networks that cater to audiences and advertisers with high expectations,” said Skip Beloff, Vice President of Sales at BroadSign. “We are delighted that Executive Channel will use our rich feature set to satisfy said demands and look forward to working on further innovations with such a prominent partner in Australia’s corporate market.”

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