Thursday, April 25, 2013

BroadSign celebrates 10th Birthday with major revision


Digital signage software maker BroadSign International, LLC celebrates its tenth anniversary with the release of a powerful new version of its SaaS platform. BroadSign X offers further enriched functionality combined with more simplified workflows and a greater degree of network automation.

The BroadSign X software version follows the introduction of BroadSign Xpress, the company’s first Android media player hardware. BroadSign Xpress matches the full functionality of PC playback devices at a tiny fraction of the price, thus drastically reducing the cost of network deployment. Networks that wish to use the Android player must upgrade to the BroadSign X network management platform, available to existing client networks free of charge.

Among other significant enhancements, advertisers can now spend budgets more efficiently using BroadSign X’s “campaign goal” feature, which allows for a campaign to stop automatically once the desired number of ad runs, impressions or viewer interactions have been achieved.

“We always aim to absorb the latest developments in digital signage technology and anticipate future trends,” says BroadSign CEO, Brian Dusho. “Our latest products, the BroadSign X platform and BroadSign Xpress Android player, reflect this approach. The practical outcome is that every new product of ours makes DOOH media space more accessible to advertisers,” he added.

The new BroadSign X platform also boasts features such as simple screen control, RS 232 device control API, export package check-sum, day part API and TCP triggers, as well as broadcast-like video transitions.

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