Tuesday, March 6, 2012

Gas Station TV choose Ayuda platform for video ad management

Gas Station TV (GSTV), the largest national at-the-pump television network, has just selected Ayuda Media Systems’ comprehensive Platform to manage its media sales and operations workflow. The Ayuda Platform consists of four products for digital video advertising networks: Juice (sales tools for CRM, availability checking, and instant proposal generation), Splash (for scheduling, player and content management), Finance (for invoicing and leasing) and Impress (for retailer and partner collaboration). Of special interest is to note that the platform allows GSTV to empower clients with the ability to traffic and schedule ads directly to screens themselves, a key business advantage supporting it’s recently launched local sales division.

GSTV, whose at-the-pump television network reaches almost 30 million monthly viewers in over 100 markets, has been searching for an integrated platform to efficiently run their entire network of screens at the pump, as well as automate core media business functions. Selecting a proven platform like Ayuda’s was imperative to help manage station and viewer impression growth.

GSTV’s growth is being fueled by its recently announced partnership with Wayne, a GE Energy Business. GSTV and Wayne launched inOvationTV this past September with a Wayne investment valued at more than $50 million. Wayne’s investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers.

Ayuda’s Splash provides centralized management for media distribution to sites using various vendor players, including Scala, inOvationTV, and other players currently in operation or development by GSTV. This player-agnostic scheduling capability enables GSTV to meet their expansion objectives from a centralized platform. Rather than creating different schedules and managing different CMS solutions, the primary user interface is now Splash - reducing traffic workload and potential human error. Similarly, in addition to the traffic and audience data provided by Nielsen, GSTV now will enhance its Proof of Play data for its various sub-networks by aggregating them into Splash, which provides a single point of access for reporting performance.

“We have evaluated countless products over the last several years to help us streamline our station operations and media management processes,” says David Leider, GSTV’s CEO. “Ayuda is the only vendor that has demonstrated a deep understanding of how to provide us with a holistic, integrated solution that will enable us to significantly streamline the way we run our business. The unique combination of CRM, billing, scheduling, content management and player software allows us to run our business end-to-end.”
Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks achieve the same level of efficiency in managing their entire operations from a single system. Specifically, Ayuda’s platform will provide GSTV with functions from pre-sales pipeline management, to billing and invoicing, and enhanced proof of play.

Andreas Soupliotis, Ayuda’s CEO, states “GSTV is the undisputed leader and largest player in the digital gas media category and their selection of the Ayuda Platform represents a real game-changer for Ayuda. So many vendors have been courting GSTV for years, and I am both thrilled and honored that their highly diligent selection process chose us. The bar was exceptionally high – GSTV was looking for a totally integrated system that could scale with their growth in the coming years. We engineered the Ayuda Platform with integration in mind from the ground up – from CRM to scheduling to CMS to players to POP and invoicing – we are the only single-vendor solution offering all of the above in one platform.”

GSTV can be viewed throughout the country at leading gas retailers like Chevron, Conoco-Phillips, Gulf, Arco, BP, Exxon-Mobil, Speedway, Shell, Murphy USA, and Sunoco. GSTV’s exclusive content partners in the gas space include ESPN, Bloomberg TV, and Turner Broadcasting System’s HLN and entertainment news show Showbiz Tonight, as well as local AccuWeather and its original social media platform “Your Neighborhood”.

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