Thursday, February 17, 2011

EVENT: LBMA's Measuring Location Based Success

The Location Based Marketing Association (LBMA), a Toronto-based organization serving all avenues of advertising and marketing as it relates to location-specific promotion, is holding an event on March 3rd entitled Measuring Success: Location-Based Success Stories with In-depth Analytics. The event that will be held at the KPMG & Bay Adelaide Centre in Toronto, is designed to address location-specific marketing within the digital economy.

Adarsh Pallian, CEO of Geotoko Inc., will be the event's keynote speaker. The experts panel will feature Raymond Reid the Group Director of Digital at Starcom Mediavest, Bill Sharpe, Chairman at Sharpe Blackmore Euro RSG, and Matt Johnston, VP Marketing NA for Moosehead Breweries.

Registration is $40 for LBMA members and $60 for non-members. The event is sponsored by Adcentricity.

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