Tuesday, December 21, 2010

Pinpoint Media, iSIGN partner to enhance Couche-Tard/Mac's network


iSIGN Media Solutions Inc. have announced that Pinpoint Media Group Inc., a Toronto based digital signage advertising network provider servicing 1,400 convenience stores in Canada has partnered with iSIGN to enhance its network.

iSIGN's Interactive Marketing Solution ("IMS") 3.0 software will be embedded into the Mac's/Couche-Tard convenience store chain's digital signage network in Canada, commencing January 4, 2011, in Quebec first where it has over 85% of the market share in the convenience/gas retail market. Installations will follow in Ontario where it has a 65% share of the market and Western Canada, where it has a 60% share of the market.

The addition of iSIGN's patent pending proximity based interactive advertising solution will expand the reach of all signage advertising content to mobile phones, capturing shoppers' response and allow for real time analysis. Pinpoint will be the first major advertising footprint to include "Business Intelligence" data gathering to its advertising clients.

The Pinpoint network consists of 5,200 digital signs/faces and is contributing and influencing the $8 billion in annual transactions from up to 1.5 million daily customers in Pinpoint enabled locations.

Once all signage is embedded and advertisers request activation of the IMS 3.0 software, annual revenues of just over $8 million will be generated by iSIGN's monthly licensing fees. The embedding is an automated process, performed remotely, as is the activation which will be done throughout the network to engage advertisers.

"In 2011 Pinpoint Media will be the largest digital signage footprint offering all brand and service advertisers our iSIGN powered interactive messaging to mobile phones in proximity of each location to increase consumer awareness and spontaneous purchases in the Mac's/Couche-Tard chain," said Alex Romanov, iSIGN's Chief Executive Officer. "This will increase sales and revenues for the stores, the advertisers and Pinpoint."

"This will be a very unique ROI opportunity for our advertisers and will be instantly measurable as all signage is embedded and the IMS 3.0 software activated for advertisers," said Enmanuel Rumbos, President of Pinpoint Media. "This is something that ad agencies and clients alike are constantly looking for in this emerging medium."

"Advertisers on the Pinpoint signage network will be able to receive real-time feedback to each advertisement sent to shoppers' phones from every sign in each location," added Mr. Romanov. "Currently our IMS 3.0 software has demonstrated the ability to interact with 150,000 or more mobile devices per month from a single unit and we look forward to the volume of data we will capture in a chain with millions of customers monthly. Pinpoint's advertisers will be the beneficiaries of large volumes of confirmed responses to each advertisement. This is a marketer's dream."

Both executives were unanimous to add "that Pinpoint's network will have the instant advantage of being able to interact with millions of mobile phones per month, resulting in possibly the largest digital data gathering system to date, provided by and proving the power of location based interactive proximity advertising utilizing Bluetooth(R) enabled technology which is free of cost to consumers, doesn't impact their privacy while providing virtual real time feedback to clients for analysis for the planning of future planned marketing campaigns.

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