Thursday, December 2, 2010

Capital Networks launches Audience 4.0








Capital Networks Limited, a global provider of broadcasting and dynamic digital signage content creation and management software, has launched a major new version of Audience with a powerful, flexible HD solution for high quality broadcast content and digital signage displays. Packaged with an enhanced graphic interface and more video and animation support than before, the new Audience platform produces displays powerful enough to engage with today's public which is exposed increasingly to HD content.

Growing awareness of HD programming can be attributed to major sporting events, as well as the expanding HDTV home market. According to Informa Telecoms and Media, by 2014 the number of homes watching HDTV worldwide, will surge to 276 million. As a result, more and more digital signage and DOOH broadcasters want to ensure the images people see out of their homes - in sporting stadiums, shops, restaurants, airport lounges and other public places - match the quality that people are exposed to in their homes.

Jim Vair, Vice President of Business Development at Capital Networks commented, "Like it or not, increasingly digital signage messaging will be judged by the public against what they see in their homes. Digital signage content producers who lag behind the growing public appetite for media rich, high definition presentations run the risk of being left behind. The same is perhaps more true of broadcasters, as they approach the out-of-home world, they must ensure that their digital signage efforts are of the highest quality because they have their professional brand to uphold."

"Since 1991 we've supplied creation and content management software and support services to the demanding Broadcasting and Cable Television industries. More recently, we've developed our products and support to bring the same level of professionalism to the rapidly expanding Out of Home / Digital Signage industry. Audience 4.0 is the new platform for professional media enterprises based on 19 years of customer feedback and support. It delivers reliability, scalability, flexibility - and the highest quality images. This is what our customers want," Jim Vair added.

Audience 4.0 also features new scheduling developments. These enable smart, enterprise level scheduling, so that users can target specific playbacks by demographic locations. A large restaurant, for example, might want to promote certain dishes in certain cities or towns - or even an individual restaurant - where they are most popular. With Audience's advanced scheduling, they can now run these offers automatically, without the need to spend time on separate programming. This ensures that the business can display relevant local information, but retain consistent national branding.

Other key new features of Audience 4.0 include:

• Support for Windows 7

• Enhanced video file support - Including SD and HD, MPEG4 and MPEG2

• Broadcast quality MNG animations builder - ideal for companies that don't have animators on staff but want animation within a show

• Full alpha channel flash support

• 3D effects and transitions

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