Friday, November 26, 2010
VIF hits 1,000 digital sign mark
The vast majority of digital screens managed by VIF are located in nearly 200 IGA supermarkets. Installed in sections of fresh products, the IGA-TV network improves in-store experience and enables IGA to better communicate with their customers.
Moreover, VIF's mandate with the Laurentian Bank has been expanded to now include the full implementation and management of digital screens in new branches of Laurentian Bank, based on a new screen concept.
In addition to managing internal television networks for these 2 large firms, VIF Communications also operates its own advertising networks: VIF Télé, at ATMs, and Medik-TV in the waiting rooms of medical clinics.
Individual management of the content for most of these 1,000 screens is done with the help of Montreal technology firm iGotcha Media.
at 9:53 AM