Tuesday, November 16, 2010

LG calls upon Broadsign to complete digital signage solution

LG Electronics USA has selected Montreal, QC-based BroadSign International as the software provider for its new turn-key digital signage solution, SuperSign Premier-s.

LG's SuperSign Premier consists of an LG flat panel display (model M4214C) and the LG NC2000 media player that provides access to the BroadSign content management software. The user interface (UI) is based on BroadSign's core SaaS technology and has a customized LG UI specifically designed for SMBs deploying networks of 25 players or less. The package also includes more than 50 starter templates as well as news and weather feeds from CNN. SuperSign Premier also is supported by 48-hour on-site hardware swap*, technical support and convenient monthly financing.

"Software is a critical component of any digital signage solution and is the impetus behind establishing strong relationships with leading third-party software developers," said Jeff Dowell, vice president, Digital Signage, LG Electronics USA. "BroadSign has best-of-class software that, combined with LG hardware, will provide SMBs with the technology solution they need to get up and running quickly."

Brian Dusho, CEO, BroadSign International, said, "To win over small and medium-sized businesses, a digital signage system should be easy to use, yet versatile and powerful in the back-end. LG's all-in-one solution resolves this challenge and will make a big impact on the market. BroadSign software is an integral component of LG's total solutions package, and we are excited to be part of this great product."

SuperSign Premier also offers direct access to LG's "Certified Content Providers" (CCP) that offer custom content creation services optimized for the SuperSign Premier system. Initial LG CCP providers include Aspect Productions, Alchemy, Blue Pony and Saddle Ranch Productions. For the customer's royalty-free photo, illustration, video, audio and Flash® file needs, a partnership with iStockphoto has been setup.

SuperSign Premier has a target monthly price of $149 for a 3-year contract, down from $179 per month when LG previewed the solution earlier this year under the codename signNET. SuperSign Premier is currently available at select major distributors. The product is available to order now and is planned for shipping this month. Supplementary features to further enhance SuperSign Premier are expected in the coming months.

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