Tuesday, November 30, 2010

Canadian Digital Media Network to Create Collaborative Digital Signage Community

The Canadian Digital Media Network (CDMN) announced today it has chosen ScreenScape to power a network of screen displays that will span its commercialization centers and form its own place-based media network.

Kevin Tuer, Managing Director of CDMN, said “ScreenScape gives us an open platform for publishing digital content showcasing our strategic partners such as RIM, Open Text, Christie Digital, Desire2Learn, AGFA and our academic partners such as, Wilfrid Laurier University, University of Waterloo and Conestoga College to digital screens within the Communitech Hub and to any of the screens of our network members across Canada such as Wavefront, ORIC, TR Labs, University of Waterloo Stratford Campus, nGen, MaRS and the NRC. As the ScreenScape Community grows, we will be able to engage electronically with many other research institutions, governments and high tech organizations worldwide to promote Canadian digital technology from companies and organizations that are members of our network.”

Tuer continued, "Connecting the centres where our node members do their work is an important part of our mandate and so is taking these ideas out to the public. ScreenScape is able to help on both fronts.”

In contrast to closed digital signage networks of the past, ScreenScape is community-based and uses techniques more commonly associated with today’s social media networks, like Facebook and LinkedIn. ScreenScape software helps businesses to create and manage their own digital signage and share their content with any other member.

“Digital signage networks should be enjoying the same efficiencies and creative benefits that you see in today’s social media networks” said ScreenScape founder and Chief Product Officer, Mark Hemphill. He went on to say “the fact that our members are businesses operating professional displays on-site in their public venues magnifies the opportunity for connectedness and collaboration offered to partners in this network. Bringing together the various institutions that contribute to the Canadian Digital Media Network is another excellent case in point”.

Located in Kitchener Ontario, the Canadian Digital Media Network’s mission is to create partnerships among businesses with a focus on IT and digital media in an effort to foster the evolution of a vibrant and collaborative technology ecosystem. Place-based media will be used by the organization to aggregate and disseminate timely information to and from the community of partners involved in the commercialization of digital media technologies.

“CDMN was founded to connect entrepreneurs, companies, research institutions and government” said Tuer. “It is fitting to be working with an innovative Canadian technology company, in ScreenScape, to establish our own community-based digital signage network.”

No comments:

Post a Comment