Tuesday, February 16, 2010

Zoom Media & Marketing Grapples with Tiger Schulmann

Zoom Media & Marketing, the US division of Zoom Media, has signed an agreement with Tiger Schulmann’s Mixed Martial Arts, the largest martial arts organization in the US with 48 locations in five states, to operate a digital signage and billboard network across all Tiger Schulmann locations.

“We are thrilled to work with an outstanding partner in Tiger Schulmann,” said Dennis Roche, President of Zoom Media & Marketing. “As a premier company in the rapidly growing mixed martial arts industry, Tiger Schulmann’s is an outstanding brand built around the idea of achieving self confidence through physical conditioning.”

Zoom will take over Tiger Schulmann’s existing in-venue digital signage network, which promotes training classes, educational programs, and MMA events, as well as fitness and nutrition tips. Zoom will also install fixed backlit and locker room signage.

This this deal, Zoom’s Fitness Network increases to over 1,400 health clubs in the US and over 2,500 around the world.

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