Tuesday, February 23, 2010

Leggat Auto Group chooses ScreenScape’s Venue Network to create a media network across 7 locations

Automotive Group moves to ScreenScape, an Internet-based digital signage platform to share content between car dealerships

BURLINGTON, ON and CHARLOTTETOWN, PE - (February 23, 2010) Leggat Auto Group announced today that they have selected ScreenScape's Venue Networking platform to promote their services to customers by deploying screen displays in 7 of their dealerships. ScreenScape will enable Leggat Auto Group to manage the content on their display screens in their dealerships and to share content with each location.

“We intend to install ScreenScape displays across the Leggat Auto Group which consists of Leggat Buick Cadillac in Burlington, Leggat Chev in Etobicoke, Burlington Mazda, Leggat Saturn Saab in Burlington, Acura on Brant in Burlington, Milton Honda and Ancaster Toyota in Ancaster Ontario. As a proactive and progressive group of automobile dealerships we want to showcase our products, events and promote our comprehensive range of services to our customers.” commented Brian Leggat, Vice President of Leggat Auto Group.

Leggat Auto Group operates 7 basic ScreenScape accounts allowing for unique content at each location. A ScreenScape basic account provides Leggat dealerships with the tools required to create a custom screen display and grants full membership in the online community. This also creates access to a host of shared content and a directory of fellow ScreenScape members offering a wide range of potential cross-marketing opportunities with other venues.

Leggat continued, “ScreenScape is an innovative and cost effective product like none other we’ve found on the market. All of our dealership managers were very impressed by the ability to extend our marketing reach through the ScreenScape Community in an effort to reach and attract new customers. Leggat Auto Group was drawn to ScreenScape for the simplicity of use, cost effectiveness of the platform and our ability to extend our market reach. As we add content to our displays we can opt to share it in the ScreenScape Community. We can then reach out to other ScreenScape members in the GTA to display our content on the screens in their venues or to cross-promote each other's respective products and services. This is brilliant!”

Kevin Dwyer, President and CEO of ScreenScape noted, “ScreenScape is addressing a real need in the marketplace for smaller to mid-sized enterprises like Leggat Auto Group. They can now create a low-cost digital signage network using our Internet-based community platform. Leggat's commitment to our platform is indicative of the continued support we are seeing across the automotive sector including the automotive aftermarket industry. We are providing these businesses with and opportunity to showcase their products and services and extending their profile across a wide cross section of venues throughout our community. This drives a higher degree of visibility and awareness for their products and creates powerful collaborative marketing opportunities for their dealerships.”

About Leggat Auto Group

Launched in Hamilton on 1922 the Leggat Auto Group features a broad selection of vehicles for every taste and lifestyle, including Chevrolet, Pontiac, Buick, Cadillac, GMC Trucks, Acura, Honda, Toyota and Mazda. As a progressive Auto Group Leggat Auto Group embraces new technologies that improves our business. This philosophy allows Leggats to be highly efficient, streamline the purchasing and servicing experience and offer highly competitive pricing and superior value to their customers.
Visit Leggat Auto Group online at http://www.lag.ca

About ScreenScape Networks

ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.

ScreenScape Networks Inc.
(902) 368-1975
P.O. Box 291, 133 Queen Street, 3rd Floor, Charlottetown, PE C1A 7K4 Canada

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