Monday, February 1, 2010

Capital Networks and CognoVision Team Up to Bring Accountability to DSE 2010

Capital Networks Limited, Markham, ON.-based marketer of the Audience™ digital signage software platform is partnering with CognoVision Solutions Inc. to demonstrate accountability in action in the Capital Networks booth (#1613) at Digital Signage Expo 2010.

CognoVision, the 2009 DIGI Award winner for Best New Audience Measurement Package, will be providing its fully automated AIM (Anonymous Impression Metric) audience measurement system optimized for use in digital signage networks that uses proprietary face detection and tracking technology to find viewers' faces captured by digital optic devices.

The Audience™ digital signage software platform provides all the tools needed to create, manage and play out dynamic digital signage. The sophisticated creation, scheduling and management ability of Audience™ software has been fully integrated with CognoVision's AIM platform to provide an unprecedented level of accountability in real time.

"Integrating AIM with Audience™ provides critical audience metrics and enables media content to be customized based on viewer characteristics, effectively delivering the right message to the right people at the right time."
- Haroon Mirza, Director of Business Development for CognoVision

Combining Audience™ with AIM brings unparalleled accountability to digital signage:

• Identify number of impressions and browsers

• Measure engagement levels and dwell time

• Display targeted content based on real time audience characteristics

• Optimize signage content and screen locations

• As run logs accurately and automatically log what content was played and when

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