Friday, February 19, 2010

Budd's BMW Joins

Budds’ BMW, located in Oakville and Hamilton, Ontario, has implemented a digital signage point of sale network using ScreenScape's "Venue Network" platform.

Dealer Principal of Budds’ BMW and MINI Oakville, Darryl Budd commented, “We have installed ScreenScape displays in our showrooms, our service department, and our customer bistro in the Oakville store and the results have been exciting. We have had a digital signage network in place for 5 years now and this latest solution from ScreenScape is the best yet. ScreenScape is simple to use, and enables us to quickly add our own custom content without additional cost or delays.”

Budds’ BMW operates 4 basic accounts to allow for distinct content at each location point within the Oakville facility, and 1 basic account in the Hamilton location. A ScreenScape basic account grants full membership in the ScreenScape Community creating access to a host of shared content and a directory of fellow ScreenScape members representing potential cross-marketing in other venues.

"The ability to quickly manage our content in house is a definite advantage and something we not able to easily do in the past,” continued Darryl, “It has allowed us to add that 'personal touch' that our customers are accustomed to with every other facet of their Budds’ experience. Once we add content to the ScreenScape community, our location in Hamilton can easily add it to their displays with the click of a mouse. We have been able to better educate our customers and make their experience more entertaining. With our large showroom in Oakville we’ve used the screens to help direct customers to the various lounges and amenities we offer such as free WiFi, coffee and so on. The displays have been well received by our staff and customers alike.”

Kevin Dwyer, President and CEO of ScreenScape said, “Darryl and his team have been using the platform in a very creative way to showcase staff testimonials and videos produced in house. Budds’ BMW is a pioneer in the industry, and is tapping into the benefits of Venue Networking. He has already engaged other dealerships to follow in their footsteps, which will lead to more opportunities for promoting to targeted audiences elsewhere.”

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