Monday, January 11, 2010

York Region Transit relaunches in-bus screens

York Region Transit / VIVA, of Ontario, and Byte Media Inc., have announced that they've relaunched their in-bus digital signage displays.

First launched in 2006, the "Buster" product delivered digital media, news and advertising on YRT vehicles for about a year. The program was paused to make some enhancements such as real-time content delivery.

The 26” LCD digital screens on York Region Transit VIVA* buses now broadcast real-time news, business reports, weather and sports in partnership with CanWest Global. Rogers Wireless Rocket Internet Sticks make the transfer possible.

Advertisements include a mix of regional ads acquired through Byte-Media's sale force and ads through national agencies. Viewership is at over 800,000 boarding passengers per month.

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