York Region Transit / VIVA, of Ontario, and Byte Media Inc., have announced that they've relaunched their in-bus digital signage displays.
First launched in 2006, the "Buster" product delivered digital media, news and advertising on YRT vehicles for about a year. The program was paused to make some enhancements such as real-time content delivery.
The 26” LCD digital screens on York Region Transit VIVA* buses now broadcast real-time news, business reports, weather and sports in partnership with CanWest Global. Rogers Wireless Rocket Internet Sticks make the transfer possible.
Advertisements include a mix of regional ads acquired through Byte-Media's sale force and ads through national agencies. Viewership is at over 800,000 boarding passengers per month.
First launched in 2006, the "Buster" product delivered digital media, news and advertising on YRT vehicles for about a year. The program was paused to make some enhancements such as real-time content delivery.
The 26” LCD digital screens on York Region Transit VIVA* buses now broadcast real-time news, business reports, weather and sports in partnership with CanWest Global. Rogers Wireless Rocket Internet Sticks make the transfer possible.
Advertisements include a mix of regional ads acquired through Byte-Media's sale force and ads through national agencies. Viewership is at over 800,000 boarding passengers per month.
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