Thursday, January 21, 2010

Vertigo Digital Displays Expands To Europe

Integrated Systems Europe will showcase modular, rugged digital displays for outdoor ad industry; signals expansion of sales activity to Europe

THE NETHERLANDS — Vertigo Digital Displays , a developer of advanced display enclosures and digital display solutions for the outdoor ad industry, is expanding to Europe, using the giant Integrated Systems Europe AV industry trade show as a launch pad for new business activity on the continent.

Already one of the largest providers of rugged engineered displays for the out of home market in North America, Vertigo is showing for the first time at ISE a technology suite planned as a showcase for unique modular displays that are purpose-designed to meet the demands of the outdoor advertising sector. The event, Europe's largest audio-visual and systems integrator trade show, is scheduled Feb 2- 4 at Amsterdam's RAI.

"The ISE show is all about expanding our presence globally - introducing our company and products to an international audience and developing partnerships in regions where we hope to establish a presence," said Brad Gleeson, President and CEO of Vertigo Digital Displays. "This show is our signal that the leader in digital out of home displays in North America is now looking for customers and business partners globally."

Vertigo's digital ad display solution is carefully engineered and ruggedized to deal with harsh climates and allow for easy servicing and upgrades. "The Universal Outdoor Display unit we'll be showing in Amsterdam is really indicative of our new strategy to leverage our best-in-class designs for a broader range of clients," explained Gleeson. "We're creating something of an industry standard for digital out of home displays, and reducing the costs for our customers to make the transition from print to digital."

Based in Toronto, Canada, Vertigo has more than 10,000 advertising displays installed around the world, with more than 1,000 of those using digital displays. Clients include many of the biggest names in the North American outdoor ad sector, such as Titan Outdoor, CBS Outdoor, Clear Channel Outdoor, Lamar Advertising Company, Astral Media Outdoor and Pattison Outdoor Advertising. New investment and additions to Vertigo's management team in late 2009 have injected new energy and capital into the company and activated Vertigo's expansion of business activity globally in 2010.

Designed for easy servicing, the Vertigo Universal Outdoor Display units come in a variety of sizes and includes all the media components, as well as an environmental control unit that allows the display to operate reliably in a broad temperature range, from minus 30 Celsius to plus 40 Celsius. The unit's enclosure system is designed to a high IP65 technical standard, meaning tight seals withstand rain, snow and high winds.

The unit's modular enclosure design enables technicians, in the event of outages or damage, to swap components right on site, which greatly minimizes downtimes and lowers maintenance costs. The Vertigo Universal Outdoor Display is the first digital signage solution of its type to offer this modular configuration.
While the Amsterdam suite will showcase a landscape-mode 52" LCD with 700 nits brightness, the modular system design offers broad flexibility in screen sizes (32-82 inches) and orientation, as well as options for ultra-bright displays intended for direct sunlight applications.

About Vertigo Digital Displays LLC:
Vertigo designs, engineers and manufactures integrated media systems, including advanced display enclosures and digital display solutions, as well as world-class street furniture, transit shelters and digital information kiosks. Based in Toronto, Canada, Vertigo is one of the world's largest providers of innovative media display solutions to outdoor media companies. For more information, visit Vertigo Digital Displays at www.vertigodisplays.com

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