Thursday, October 15, 2009

Astral Media Outdoor's Digital Boards Coming to Toronto, Vancouver

Astral Media Outdoor is expanding its Digital Network and setting up LED properties in Vancouver and Toronto.

Astral inaugurated its digital network with 14' x 48' LED billboards in ten locations on key highways in greater Montreal last Spring. The digital boards display six static advertising messages rotating in 10 second intervals that can adapt to the time of day. The boards can also provide an important service to the community through AMBER Alerts and safety advisories.

Nine 10’ x 34’ LED boards are planned for Vancouver’s Digital Network, located on the highways near the Burrard Bridge, the Lions Gate Bridge in West Vancouver, the Second Narrows Bridge in North Vancouver and the Sea to Sky Highway between Vancouver and Whistler.

The Vancouver boards are to be located on many Squamish First Nation lands and are expected to pump millions of dollars into their coffers.

Toronto's network will start off with three 14’ x 48’ digital boards, two on the Gardiner Expressway and one on Finch Avenue.

The new Digital Network properties are expected to be fully operational by early December.

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