Zoom Media Canada increased it advertising assets recently by entering into an exclusive contract with restaurant chain Spring Rolls. Thirty digital screens will be installed in the restrooms of the chain’s Toronto venues.I find it a little funny that the media firm words it as being an exclusive partnership. Getting restaurants to sign 3-year exclusivity contracts with them for bathroom advertising is Zoom's m.o.--I doubt the Spring Rolls people went out "looking for a digital signage partner". Whatever the case, its a good deal for them, you can read the full press release below:
Zoom Media and Spring Rolls sign an exclusive partnership!MONTREAL (July 15th 2009) – Zoom Media, the leading targeted lifestyle media in Canada, announced today that it has signed an exclusive partnership with Spring Rolls, a renowned restaurant chain in Ontario, for the installation of 30 digital screens in the restrooms of the chain’s Toronto venues.
The addition of Spring Rolls to the Resto-bar network enables Zoom Media to increase its Digital offering to advertisers in a leading market. Zoom Media’s Digital Networks are comprised of over 800 screens in top resto-bars and fitness centres across Canada.
“Many have commented that our washrooms are a great place to visit. This is where Zoom Media has helped us deliver a crisp visual presentation display to the customer. Now with the new digital industry increasing, we strive to provide information about our current and future campaigns and what better way to do this than through Zoom Media’s immediate advertising option”, says Jose Dj Munoz, Marketing Manager at Spring Rolls.
About Spring Rolls
Spring Rolls features award-winning and unique Pan-Asian cuisine with Thai, Chinese and Vietnamese menu options. Spring Rolls takes its design very seriously. It strives for a design that gives the space a distinctly nightclub feel, and transports the dining experience into the realm of great architectural work. Enjoy quality without the price, and style without the attitude. Located in Toronto, Mississauga and Scarborough, Spring Rolls offers parties, corporate functions, group gatherings, catering, delivery, personalized set menus, and gift cards.
About Zoom Media
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprised of over 30,000 billboards in over 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom reaches specific target audiences in its 8 complimentary networks including resto-bars, college and university campuses and fitness centres. Research, Event Marketing, Creative Production and Media Integration services are also provided. Zoom Media is a member of COMB and provides audited circulation of its advertising panels. Zoom is also a founding member of OMAC and board member of CODA. Zoom Media is an equal partner in Fashion Frame, with over 4,000 boards in change rooms of some of Canada’s leading fashion retailers. Overall Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which over 26,000 are digital.
Chantal Gonçalves
Communications and Marketing Manager
3510 Saint-Laurent Blvd.
Suite 200
Montreal QC H2X 2V2
Canada
T: 514-448-9817
F: 514-448-7876
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