tag:blogger.com,1999:blog-60136532785317159202024-03-15T21:09:49.897-04:00Digital Signage in CanadaThe "what's new?" of the Canadian digital signage industry.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.comBlogger675125tag:blogger.com,1999:blog-6013653278531715920.post-6452072145590092772021-01-07T10:09:00.006-05:002021-01-07T10:09:58.962-05:00Cineplex Media Launches Digital Out-of-Home Programmatic Network<h3 style="text-align: left;"> Premium DOOH Shopping Mall Networks Now More Accessible to Buyers in Canada and Abroad</h3><div><div>TORONTO, January 6, 2021 (TSX: CGX) – Cineplex Media DOOH screen inventory is now available on all major programmatic supply-side platforms, offering brands and retailers access to a wider footprint, more context, increased speed-to-market, and frictionless trading. This broad integration enables clients to use workflows and platforms they are already working with to access Cineplex Media’s premium shopping networks.</div><div><br /></div><div>The programmatic availability of Cineplex Media’s shopping network provides hundreds of media agencies and brands with direct access to one of the largest collections of premium digital advertising screens in Canada. With over 65 premium shopping destinations from coast-to-coast now accessible through over 40 demand side platforms, clients can plan and execute their OOH campaigns in real-time through direct data driven technologies.</div><div><br /></div><div>“What truly differentiates Cineplex Media’s strategy is the unique technology powering this launch from our in-house development teams,” says Vanessa Benfield, Senior Vice President Sales and Business Development, Cineplex Media. “We are committed to providing our clients with efficient and flexible access to our premium media inventory and, understanding that we are in a challenging time, provide marketers with tools to quickly adapt campaigns to the evolving landscape.”</div><div><br /></div><div>Cineplex Media’s Shopping Network:</div><div>• Cineplex Media is partnered with property management companies Oxford, Ivanhoe Cambridge,</div><div>Park Royal Mall and Morguard to represent media sales opportunities in some of the busiest</div><div>shopping malls across Canada including: Yorkdale, Square One Shopping Centre, Montreal Eaton</div><div>Centre, Bramalea City Centre, and Metropolis at Metrotown.</div><div><br /></div><div>• With 65 premium shopping destinations from coast to coast, the Cineplex Media Shopping network</div><div>reaches 31% of the Canadian population each month (10 million shoppers every 4 weeks).</div><div><br /></div><div>• Current programmatic inventory includes: 396 86” digital poster screens, 44 large format hero walls,</div><div>and 25 food court digital displays.</div></div><div><br /></div><div><span style="font-size: x-small;"><b>About Cineplex </b></span></div><div><span style="font-size: x-small;">Cineplex (TSX: CGX) is a top-tier Canadian brand that operates in the film entertainment and content, amusement
and leisure, and media sectors. As a leading entertainment and media company, Cineplex welcomes millions of
guests annually through its circuit of theatres and location-based entertainment (“LBE”) venues across the country.
In addition to being Canada’s largest and most innovative film exhibitor, Cineplex also operates successful
businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events),
cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media “CDM”) and amusement
solutions (Player One Amusement Group “P1AG”). Additionally, Cineplex operates an LBE business through
Canada’s newest destinations for ‘Eats & Entertainment’ (The Rec Room), and entertainment complexes
specifically designed for teens and families (Playdium). Cineplex is a joint venture partner in SCENE, Canada’s
largest entertainment loyalty program. </span></div><div><span style="font-size: x-small;">Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs
approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com
or download the Cineplex App. </span></div>Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-20021404192517738462020-07-06T10:30:00.000-04:002020-07-06T10:30:15.490-04:00Quebecor chooses Broadsign to broadcast content on its digital signage network<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3hz7khh7EFklowGdkSDxVLQO2pSCBbCPicLD0bLkGyw4Shf7b8R8sXXuWCu-hpVdDTdRpeuVLGF_MbS5XeTF52uQtQ6pkoeqexVlcmUfLwLe4Et61rf_Myf76zI1pBi9by4-NFwkfhC6_/s1600/image2020070029.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="263" data-original-width="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3hz7khh7EFklowGdkSDxVLQO2pSCBbCPicLD0bLkGyw4Shf7b8R8sXXuWCu-hpVdDTdRpeuVLGF_MbS5XeTF52uQtQ6pkoeqexVlcmUfLwLe4Et61rf_Myf76zI1pBi9by4-NFwkfhC6_/s1600/image2020070029.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Courtesy of Québecor</td></tr>
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Broadsign, a Canadian digital signage platform provider, was chosen by Québecor to manage its digital signage division. The partnership allows Québecor to easily sell, manage and distribute content through its bus shelter network, all from a centralized platform, for a significantly simplified workflow.<br />
<br />Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-14246815718764982112019-08-09T10:06:00.000-04:002019-08-09T10:06:13.190-04:00Kinetic Canada selects MiQ and Hivestack to power out-of-home advertising marketing intelligence solution<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy77wBRFmal6UDJz1rPJaOjfSc-QP1g2SYgR0KPPlqG6QRhGodHEt6M8BV3o_PUYJxKCRp-Sgbb10L_Z3rdFdrz2ekWk9BF_6VwbTNOmi6WBpEv3-stM8lZ9EqoygljgFYroEDL_K27Fws/s1600/hivestack.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="237" data-original-width="568" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy77wBRFmal6UDJz1rPJaOjfSc-QP1g2SYgR0KPPlqG6QRhGodHEt6M8BV3o_PUYJxKCRp-Sgbb10L_Z3rdFdrz2ekWk9BF_6VwbTNOmi6WBpEv3-stM8lZ9EqoygljgFYroEDL_K27Fws/s1600/hivestack.png" /></a></div>
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<br />August 8, Toronto, Canada – MiQ, Hivestack and Kinetic Canada have announced today the launch of Canada’s first fully-integrated digital-out-of-home (DOOH) buying and planning tool, creating efficient, newer and easier ways of buying and measuring out-of-home (OOH) media all within one consolidated dashboard.<br />
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The collective partnership seeks to solve the fragmentation of traditional OOH players, DOOH platforms and data experts, providing unified and world-class OOH planning and measurement technology to an exploding channel.<br />
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“Partnering with Hivestack and Kinetic Canada validates an emerging product focus for MiQ from digital-out-of-home planning, execution and measurement,” says Jason Furlano, VP, Sales of MiQ. “Our marketing intelligence solution will ultimately help advertisers measure the effectiveness of their out-of-home media spend.”<br />
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“Our partnership with MiQ and Kinetic Canada will have a seismic impact on the Canadian digital-out-of-home landscape,” says Andreas Soupliotis, Founder & CEO of Hivestack. “Digital marketers will have the ability to connect with tailored audiences on digital-out-of-home screens that will drive measurable business outcomes at all stages of the purchase funnel, from brand awareness right down to conversion”.<br />
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“The digital transformation of out-of-home has evolved rapidly and will continue to do so in the coming years”, says Kevin McDonald, Owner & CEO of Kinetic Canada. “This partnership and our collective investment in tools, technology, data and research gives our clients a definitive competitive advantage when buying digital-out-of-home”.<br />
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Hivestack has created a custom DSP specifically for Kinetic that leverages mobile data intelligence from MiQ and their partners, which will allow Kinetic to activate and optimize inventory in real-time, as well as provide footfall and other attribution models for their clients.<br />
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This year, DOOH is forecasted to capture 40 per cent of OOH ad spend, representing a global spend of $16 billion.<br />
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<b>About MiQ<br /></b><br />
MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.<br />
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Founded by Lee Puri and Gurman Hundal in 2010, MiQ company currently employs over 550 people across 15 offices located in North America, Europe and APAC. The world's leading brands and media agencies such as American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG work with MiQ. In the last year, the company has won various awards including Fastest Growing Tech Company of the Year at the Stevie Awards, Most Effective Use of Data at The Drum's Digital Trading Awards USA, and The Sunday Times International Track 200.<br />
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<b>About Hivestack<br /></b><br />
Hivestack is a location-based marketing technology company that drives business outcomes. Digital marketers use Hivestack's technology to connect with custom audiences in the physical world based on consumer behavior and audience movement patterns. Hivestack is a full-stack platform that enables digital marketers to transact with DOOH publishers programmatically. The platform’s unique value proposition to marketers include audience science that analyzes massive privacy-compliant mobile datasets for the purposes of measurement and DOOH ad serving. The company was founded in 2017, and has offices in Canada, US and Australia and is currently undergoing a worldwide expansion.<br />
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<b>About Kinetic</b><br /><br />
Kinetic, the world's largest and most innovative Out-of-Home (OOH) planning agency brings forward the future of OOH communication for brands. Kinetic uses intelligence, technology and creativity for brands to communicate with valuable audiences on the move. Kinetic persistently pioneers new ways to make OOH interactive, social, and measurable. A global agency network within WPP, Kinetic has 27 offices in 16 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands.
</div>Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-33320542036776434982019-06-13T10:10:00.000-04:002019-06-13T10:10:01.594-04:00Pattison Outdoor partners with Broadsign for dynamic content delivery<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF3XYEazc9Erh47Na6887m6dMfCcZaZMVQt0J4IdRsTVWuFNGC9FEfAYjECHH1-Vweb-fDtei2xEt8ggKJVfMDfR22_kJgja-hAkyqpFylndzwNQrM97iChGtknovO6LyPvhFbprfnPOud/s1600/Home+++PATTISON+Outdoor+Advertising+++Leaders+in+Canadian+Out-of-Home+Media+-+Pattison+Outdoor.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="370" data-original-width="974" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF3XYEazc9Erh47Na6887m6dMfCcZaZMVQt0J4IdRsTVWuFNGC9FEfAYjECHH1-Vweb-fDtei2xEt8ggKJVfMDfR22_kJgja-hAkyqpFylndzwNQrM97iChGtknovO6LyPvhFbprfnPOud/s640/Home+++PATTISON+Outdoor+Advertising+++Leaders+in+Canadian+Out-of-Home+Media+-+Pattison+Outdoor.png" width="640" /></a></div>
Out-of-home (OOH) marketing solution Broadsign International Inc. announced that it has been selected by Canadian OOH media company PATTISON Outdoor Advertising, to provide a suite of software tools designed to optimize operational efficiency and yield on more than 4,000 programmatically-enabled screens across PATTISON’s network.<br />
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The project will center on Broadsign’s ad-serving solution to automate the delivery of targeted content to PATTISON’s screens. Broadsign Direct will also be incorporated to enable real-time inventory availability and booking for sales teams and to help optimize network yield. Finally, all screens, which are currently connected to Broadsign’s Campsite digital OOH exchange, will also integrate with the Broadsign Reach programmatic platform. Together, the programmatic platforms will enable PATTISON to attract new advertisers from a wide variety of both national and international demand sources.<br />
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“Optimizing our digital assets and amplifying our programmatic capabilities are key missions for us over the coming years. We’re confident that the experienced team at Broadsign will provide the solution we need to continue to stand out as a leader in Canadian out-of-home,” said Cam Milne, Vice President/General Manager, PATTISON Onestop.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-58594565042690037992019-05-08T10:27:00.001-04:002019-05-08T10:27:14.150-04:00Broadsign acquires Canadian DOOH exchange Campsite<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy-J6bV1VKgIzitNeoK4GGzBmXvtpchUnYTk4JVP60JhAARQ9Jr7zqi9jGLVNSEJS6Fdrm5k0o90SD3DjMZaoL3C_JkWq1s3iQjPv2kk8rSmGLMbSmyzTPteAv-fkEhoPgIz2y0v1wrTLq/s1600/screencapture-campsiteproject-2019-05-08-10_23_55.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="283" data-original-width="504" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy-J6bV1VKgIzitNeoK4GGzBmXvtpchUnYTk4JVP60JhAARQ9Jr7zqi9jGLVNSEJS6Fdrm5k0o90SD3DjMZaoL3C_JkWq1s3iQjPv2kk8rSmGLMbSmyzTPteAv-fkEhoPgIz2y0v1wrTLq/s1600/screencapture-campsiteproject-2019-05-08-10_23_55.jpg" /></a></div>
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Broadsign announced its second acquisition in less than a month sweeping up Canadian digital out-of-home (DOOH) ad exchange Campsite.<br />
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Broadsign believes that combining with Campsite will further automate the buying and selling of media inventory making it easier for agencies and media buyers to find, plan, and book DOOH advertising campaigns. According to eMarketer, programmatic buying represented more than 80% of US digital media transactions in 2018, highlighting the need to modernize buying in the $40 billion global out-of-home industry to drive future growth. <br />
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“Broadsign’s goal is to make buying and selling of out-of-home as easy as possible and adding Campsite’s strengths to our open platform will greatly help with that mission,” said Adam Green, SVP and GM of Broadsign Reach. “We look forward to working with the Campsite team and all of our mutual customers to build on our collective vision for open programmatic DOOH trading around the world.”<br />
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Campsite was founded in 2016 by Newad but run as an independent company. It has partnerships with many of Canada’s major digital out-of-home companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral. “Campsite’s easy to use web-based application has made it an early favorite among Canadian media buyers. The combination of our exchange with Broadsign’s extensive network of publishers will be a huge win for media buyers and agencies, who are eager to get started with programmatic DOOH,” said Edith Gagné, vice-president of development at Campsite.<br />
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Gagné, along with the entire Campsite team, has joined Broadsign. For the time-being, Campsite will operate as an independent division of Broadsign. However, Campsite’s extensive UX and buy-side experience will be immediately tapped to help develop new offerings and features for Broadsign’s open SSP, Broadsign Reach.<br />
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In April, Broadsign announced that it had acquired the out-of-home enterprise business solution, Ayuda Media Systems. Broadsign hopes that the Campsite acquisition will complement their offerings by further building on Broadsign’s existing programmatic foundation and making it easier for media owners and buyers to conduct business. All three companies are headquartered in Montreal.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-13208468995316999182019-04-23T15:05:00.002-04:002019-04-23T15:05:35.167-04:00Broadsign agrees to purchase Ayuda Media Systems<div class="separator" style="clear: both; text-align: center;">
<a href="https://broadsign.com/wp-content/uploads/2019/04/United-we-shine-small.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="332" data-original-width="800" height="165" src="https://broadsign.com/wp-content/uploads/2019/04/United-we-shine-small.png" width="400" /></a></div>
Broadsign has announced that it has agreed to acquire one of its closest rivals (not just competitively but geographically as they are both headquartered in Montreal), Ayuda Media Systems. The combined power of Broadsign and Ayuda will enable the company to streamline business operations across all of their inventory, digital and classic. The transaction is expected to close in the second quarter of 2019.<br />
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“This is a tremendous opportunity to bring together two market leaders in OOH software. Together we can help media owners drive greater efficiency in their business while at the same time realize the full potential of the industry as it becomes increasingly digital,” said Burr Smith, President and CEO of Broadsign. “The OOH industry has never been in a better place. However, to accelerate growth even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimization and the ability to sell via programmatic buying channels — both of which we can help them access.”<br />
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Ayuda’s present CEO, Luc Filiatreault, and all of the talented members in their development, operations, sales and services leadership teams have agreed to join Broadsign. Their impressive client roster includes AdShel (Australia), Astral (Canada), OUTFRONT Media (Canada), Rouge Media (Canada), Ströer (Germany), VGI Global Media (Thailand), and VMO (Australia).<br />
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“The historical coming together of Broadsign and Ayuda makes so much sense,” said Andreas Soupliotis, Founder of Ayuda Media Systems. “The combined offering of both companies creates an unprecedented best-ever offering for out-of-home media owners. I am thrilled to see these two powerhouse teams unite. The future of our industry is brighter than ever.”Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-38503859499400163832019-03-28T10:16:00.000-04:002019-03-28T10:16:09.204-04:00Broadsign chosen to power Landmark Cinemas pre-show<div class="separator" style="clear: both; text-align: center;">
<a href="https://broadsign.com/wp-content/uploads/2019/03/Landmark.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="461" data-original-width="800" height="368" src="https://broadsign.com/wp-content/uploads/2019/03/Landmark.jpg" width="640" /></a></div>
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Broadsign, a leading cloud-based digital signage software provider headquartered in Montreal, was chosen to power dynamic pre-show experiences across Landmark Cinemas 319 screens spanning 45 cinemas in Canada.<br />
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Landmark will use Broadsign’s content management system (CMS), <a href="https://broadsign.com/broadsign-control/" target="_blank">Broadsign Control</a>, to automate scheduling and distribution of advertising, behind-the-scenes footage, and other pre-show content to screens across its network. Broadsign’s CMS can automatically schedule content based on movie genre, film rating, audience, and more when serving targeted national, regional, and hyper-local content to Landmark’s estimated 12 million annual moviegoers.<br />
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“A great pre-show experience is a part of what consumers love when they go to the movies, which presents a fantastic opportunity for content providers and advertisers looking to reach a captive, receptive audience,” said Bill Walker, CEO Landmark Cinemas. “Standardizing on Broadsign’s platform makes it easier for us to deliver an engaging pre-show for our customers, while providing us with the platform to scale and attract advertisers to increase our revenue stream.”<br />
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Landmark Cinemas, a subsidiary of Kinepolis Group NV, Belgium, is Canada’s second largest motion picture, theatre exhibition company with 45 cinemas and 319 screens throughout Western Canada, Ontario and the Yukon Territory. Landmark’s corporate headquarters is in Calgary, Alberta.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-37676380569257010002019-01-25T10:42:00.003-05:002019-02-12T10:30:54.374-05:00Digital signage has us dreaming of seashores<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixmM8N1PkOCcm4webmfkpcvSiIk5XnG-vCkpwLCqtxjHbAzuL0x6wf8HWQ0qjEfC3-HBdHtseCyfCkuC0SJg5ciZtHAZHW8CyPVUia6ybKlV5B296zEqn8zZRXf5O_etlpmn75PJ9IF-n8/s1600/transat-astral.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="608" data-original-width="610" height="636" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixmM8N1PkOCcm4webmfkpcvSiIk5XnG-vCkpwLCqtxjHbAzuL0x6wf8HWQ0qjEfC3-HBdHtseCyfCkuC0SJg5ciZtHAZHW8CyPVUia6ybKlV5B296zEqn8zZRXf5O_etlpmn75PJ9IF-n8/s640/transat-astral.png" width="640" /></a></div>
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This ad campaign created by <a href="https://www.instagram.com/sidlee_official/" target="_blank">Sid Lee</a> for <a href="https://www.instagram.com/airtransat/" target="_blank">Air Transat</a> quite cleverly contrasts the local temperature display of out of home billboards with the (much more pleasant) temperatures of popular vacation spots serviced by the travel company.</div>
Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-89929600066526121012019-01-15T10:30:00.003-05:002019-01-15T10:40:14.880-05:00Digital billboards in Stockholm help the homeless find shelter during freezing weather<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4S-AobYuKDqT4ZOZxR1J0HGO9ly4I2tQaNZO076SR1kWVTmlI07JoGgdRmjpAPH7iinlO3gY7GK5M6BvoyLUEKtFd7JKjbcJwr-Tqf1E-nbx9axf-sBBeS0ayXN0O_mZrLZc5VtB-VRr6/s1600/stockholm-shelter.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="613" data-original-width="920" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4S-AobYuKDqT4ZOZxR1J0HGO9ly4I2tQaNZO076SR1kWVTmlI07JoGgdRmjpAPH7iinlO3gY7GK5M6BvoyLUEKtFd7JKjbcJwr-Tqf1E-nbx9axf-sBBeS0ayXN0O_mZrLZc5VtB-VRr6/s640/stockholm-shelter.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Courtesy of Clear Channel</td></tr>
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<span style="background-color: white; color: #3b3b3b; font-family: "georgia" , serif; font-size: 18px;">Clear Channel has partnered with the </span><span style="background-color: white; color: #3b3b3b; font-family: "georgia" , serif; font-size: 18px;">Stockholm </span><span style="background-color: white; color: #3b3b3b; font-family: "georgia" , serif; font-size: 18px;">city government to develop an awareness campaign that replaces advertisements on 53 of the city's outdoor digital kiosks with maps of local homeless shelters and information about how people can volunteer and donate on nights when the temperature dips below -7</span><span style="color: #3b3b3b; font-family: "georgia" , serif;"><span style="font-size: 18px;">°C</span></span><span style="background-color: white; color: #3b3b3b; font-family: "georgia" , serif; font-size: 18px;">.</span><br />
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<span style="color: #3b3b3b; font-family: "georgia" , serif;"><span style="background-color: white; font-size: 18px;">The </span></span><span style="background-color: white; color: #3b3b3b; font-family: "georgia" , serif; font-size: 18px;">the city works with local churches and non-profit organizations to open emergency shelters on those frigid nights. </span><span style="color: #3b3b3b; font-family: "georgia" , serif;"><span style="font-size: 18px;">Tapping into the billboard’s location data, the screens will display bold and easy to read directions to the closest shelter along with information about when the shelter opens—information that often does not reach the homeless in time.</span></span><br />
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<span style="color: #3b3b3b; font-family: "georgia" , serif;"><span style="font-size: 18px;">This seems like a perfect program for some of our Canadian cities where temperatures have been utterly glacial this winter season (<i>hey Quebecor, why don't you put the STM Digital transit shelter's in Montreal to some good use?</i>). </span></span><br />
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<span style="color: #3b3b3b; font-family: "georgia" , serif;"><span style="font-size: 18px;">The Stockholm pilot program began in December and will run till the end of January while Clear Channel assesses whether it will run a similar program in other Swedish cities.</span></span>Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-41854979289237599292018-03-29T09:52:00.000-04:002019-02-12T10:32:28.833-05:00X20 Media acquired by STRATACACHE from Barco<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.x2omedia.com/wp-content/uploads/X2O_STRATACACHE_company_logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="211" data-original-width="800" height="168" src="https://www.x2omedia.com/wp-content/uploads/X2O_STRATACACHE_company_logo.png" width="640" /></a></div>
STRATACACHE announced it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.<br />
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After its acquisition in 2014, X2O became part of Barco’s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon, Fox News and Accenture. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada. The sale will be closed at the end of March 2018.<br />
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“With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets,” says Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies. “The X2O software platform versatility and its capability to address any display — be it fixed or mobile — will prove to be an important asset. This complementary technology will help us to further build on our core competences in the ever-expanding digital display and data visualization marketplace.”<br />
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Dirk Huelsermann, managing partner of STRATACACHE Capital, who lead the acquisition said, “The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.”<br />
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“The decision to divest X2O Media comes after a careful evaluation of its profitability and growth opportunities,” says Jan De Witte, Barco’s CEO. As digital signage is no longer a strategic focus for Barco, we are convinced that selling X2O to a major player like STRATACACHE will provide the company with the focus and contacts it needs to reach the next level of global scale and success.”Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-24648637890578736212018-03-14T14:09:00.000-04:002018-03-14T14:09:24.623-04:00Canadian OOH Industry Launches New Trade Association and Measurement Plans<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi28dur_jbUFdFnY03j6GgZMp8JdProVlhu96skIaNEgxNpRkMW5upgCuZivNn1FjVUX1iVUlcPppo2PiNCuG9k1dXh4upex4VugWyXoFkLnjzkFuvqs_sQb4a2XGkXsqK1ugkhkfz2qTTK/s1600/A001452-COMMB_21-700x230.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="230" data-original-width="700" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi28dur_jbUFdFnY03j6GgZMp8JdProVlhu96skIaNEgxNpRkMW5upgCuZivNn1FjVUX1iVUlcPppo2PiNCuG9k1dXh4upex4VugWyXoFkLnjzkFuvqs_sQb4a2XGkXsqK1ugkhkfz2qTTK/s640/A001452-COMMB_21-700x230.jpg" width="640" /></a></div>
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The OOH industry has announced it will replace COMB, which has served as the measurement arm and OMAC, the marketing arm for the OOH industry by combining them into a new single trade association called COMMB, the Canadian Out of Home Marketing and Measurement Bureau.<br />
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“A large scale pilot study is planned for 2018 that will integrate mobile data, municipal traffic counts and travel surveys to provide a wealth of audience data that was not previously available. This is phase one of a three year plan to provide granular quantitative and qualitative audience information at the location level for outdoor and street level advertising,” said Rosanne Caron, President of COMMB.<br />
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COMMB’s outdoor and street level member companies are funding the new measurement initiatives which are designed to provide advertisers and their agencies with comprehensive data that shows how OOH reaches a specific target audience.<br />
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“These are very exciting times to be in Out-of-Home. We are a media that has demonstrated a consistent ability to reinvent ourselves, we adapt and we thrive. The changes we are making at COMMB, respond to a period of dramatic change and will better equip us to develop and deploy new measurement methodologies and planning tools to support our continued growth. The joint commitment that this initiative represents by all of the members of COMMB, the staff and the leadership of Rosanne, attests to the vision for our future that we all share. I could not be more pleased to be a part of this. Out-of-Home is poised for a very bright future and we’re all part of making it happen,” commented Michele Erskine, CEO, OUTFRONT Media Canada and COMMB’s Chair.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-89949940798722688232017-07-26T09:59:00.003-04:002017-07-26T09:59:50.892-04:00Toy's R Us selected Cineplex Digital Media as the in-store digital merchandising provider<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOgb4MB0Tj2bvWTmWwgpeDQ-_IuOurhkXTuECXWyYQNQHMio-k1boNDnjM9fC0R3eqisbBSTRh5b07fyjvBRHTA2TVM5ArX6H1ZvwqtiMJYDvW6FRhAHpHrORBfN5NXIm9XILYPxKEAOu1/s1600/kiosk.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="513" data-original-width="632" height="518" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOgb4MB0Tj2bvWTmWwgpeDQ-_IuOurhkXTuECXWyYQNQHMio-k1boNDnjM9fC0R3eqisbBSTRh5b07fyjvBRHTA2TVM5ArX6H1ZvwqtiMJYDvW6FRhAHpHrORBfN5NXIm9XILYPxKEAOu1/s640/kiosk.jpg" width="640" /></a></div>
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Cineplex Digital Media has announced that it has been selected by Toys "R" Us Canada to install an in-store digital signage and kiosk network for their new concept store in Langley, British Columbia.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl-Ph0a_BtFq48icJSmwZ_Yae7zx-JDhnbnf2zzUITkdmC_GyE2KnnjLX1ARoYbicQ0DkWHzY-bCr5GJ5AlFFDuWSTqKGdkgFTDCWU-z0AZ0heommvJqnUOSPoTMIMhOn9roJIuIFuDVKQ/s1600/Kiosk3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="513" data-original-width="450" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl-Ph0a_BtFq48icJSmwZ_Yae7zx-JDhnbnf2zzUITkdmC_GyE2KnnjLX1ARoYbicQ0DkWHzY-bCr5GJ5AlFFDuWSTqKGdkgFTDCWU-z0AZ0heommvJqnUOSPoTMIMhOn9roJIuIFuDVKQ/s320/Kiosk3.jpg" width="280" /></a></div>
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The new integrated network has the goal of elevating the shopping experience and making it easier for customers to locate the products they are looking for, get more information and make purchases directly from a number of kiosks located throughout the store that Toys "R" Us are dubbing the 'endless aisle'. Purchases completed at the kiosk can either be picked up at the front of the store or shipped directly to the customer's home.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbjxRlGrf3KzDJ5VpyQ2DDfMNsQXheVOlv-E8c1B4iE5R0cd2Acb3Wv786l4clbEMw5C41WaIZ6KmdEf4jcpZCtsHEOP_YhoZp3JltY7LWCGgkZV_JxuWay7BBRApRy7GW4zr6OsPT9NbP/s1600/Onshelf.jpg" imageanchor="1" style="display: inline !important; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="513" data-original-width="416" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbjxRlGrf3KzDJ5VpyQ2DDfMNsQXheVOlv-E8c1B4iE5R0cd2Acb3Wv786l4clbEMw5C41WaIZ6KmdEf4jcpZCtsHEOP_YhoZp3JltY7LWCGgkZV_JxuWay7BBRApRy7GW4zr6OsPT9NbP/s400/Onshelf.jpg" width="323" /></a></div>
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The installation includes a large 2x2- 55" screen video wall, six 18.5" digital end caps and four POS integrated kiosks. All content creation for the kiosks and content management for the digital end caps and feature wall signage will be lead by Cineplex Digital Media.<br />
Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-90303957080657047582016-09-26T11:37:00.002-04:002019-02-12T10:37:07.405-05:00Is the Tim Horton's digital signage contract up grabs?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0kPObdHvozrZL8d_GDiySDxtOG-67fc2SPsPvwyYKJFCgqA-t8SuqfhNIvxftPLB5SFER9kBEQxLcnJyYn-ITruI6ypbKh5lQRhAe9GUD9i2pl9yNL33nCR4xoglxNflVTTiYLt2vKPgN/s1600/Dig3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="350" data-original-width="465" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0kPObdHvozrZL8d_GDiySDxtOG-67fc2SPsPvwyYKJFCgqA-t8SuqfhNIvxftPLB5SFER9kBEQxLcnJyYn-ITruI6ypbKh5lQRhAe9GUD9i2pl9yNL33nCR4xoglxNflVTTiYLt2vKPgN/s1600/Dig3.jpg" /></a></div>
Cineplex Digital Media's contract to provide digital signage and menu board software services is coming to an end and <a href="http://www.dailydooh.com/archives/118524" target="_blank">the word on the street</a> is that Tim Horton's is doing some shopping.<br />
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Although a RFP isn't out, we understand that many of the top digital signage software vendors have received preliminary documents relating to Tim Horton's digital signage needs. </div>
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Cineplex Digital Media (and EK3 Technologies Inc. prior to its acquisition by Cineplex) has been Tim Horton's digital signage provider since it first tried its single screen program back in 2004, expanding the coffee chain's network along the way to full digital menu boards in 2010. This pioneering experience has helped Cineplex gain large, high profile digital menu board contracts such as McDonald's Canada and Dairy Queen. </div>
Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-79088198923405553462016-08-15T10:10:00.000-04:002019-02-12T10:34:38.597-05:00STRATACACHE becomes super-majority owner of Scala<div class="separator" style="clear: both; text-align: center;">
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Dayton, OH, August 15, 2016– STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of super majority control of Scala Inc.<br />
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Combining the largest U.S. digital signage company with the largest international digital signage company will provide significant operational synergies and allow both firms to deliver enhanced solutions and services to customers across the globe. STRATACACHE’s strong balance sheet and large-scale operations will enhance Scala’s competitive edge – and Scala’s global channels and significant reseller and partner network will fuel STRATACACHE’s growing business outside of the United States.<br />
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“STRATACACHE has great admiration for the Scala platform, the Scala team, the Scala Reseller Channel and the great history of the company,” said Chris Riegel, CEO of STRATACACHE. “With the STRATACACHE acquisition of Scala, we believe that we can help Scala and its partner channel realize the runaway success that STRATACACHE has experienced in the digital signage industry, while significantly improving the depth and breadth of products and services for Scala customers and channel partners worldwide.”<br />
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The acquisition brings significant operational scale and cost advantages to Scala and will directly benefit the Scala dealer channel through STRATACACHE’s commitment to additional channel investment, resources and solutions that will broaden the scope of offerings for the reseller channel.<br />
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“This consolidation of capabilities enables better service of needs on the global stage through the combined strengths of these preeminent suppliers, each of which has been central to digital place-base media application and advancement,” said digital media specialist Lyle Bunn. In Stratacache’s augmenting of its direct supply model with supply through channel partners and integrators as used by Scala, Stratacache will move the industry’s supply capacities to new levels. He continued, “Current users of Scala will benefit from a deeper knowledge base and improved corporate stability.”<br />
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Together, the two companies will increase the value for customers by delivering richer and more comprehensive solutions to engage customer experiences across multiple digital platforms all around the world.<br />
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<b>About STRATACACHE</b></h4>
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STRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With over 1.5 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on Facebook.<br />
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About Scala</h4>
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Scala solutions deliver engaging experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices in both public and private environments. Scala provides the platform to easily create and centrally manage deployment of experiences, while retaining the flexibility to rapidly adapt to local business conditions. Scala has over 25 years’ experience informing, educating and entertaining audiences across wide-ranging industries like retail, finance, education, healthcare and more. Headquartered near Philadelphia, PA, Scala has a world-wide network of partners and developers spanning more than 100 countries.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-18378970791743132692016-06-30T09:49:00.001-04:002016-06-30T09:49:11.505-04:00BMO outfits flagship store with 30-screen videowall by Cineplex Digital<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_yIh2U_-Ya_W4zwi4v6FSz4MCxsF3D50lChsWkLbaO9LvgyeN8sU4be1cxnmaXY-878IhxljFRuCdVsBcYT5Ysvt4aLe8Lg41WoWsD7WbighNj85De8D16ljX0VXrMOkCzawlrmAxQcb_/s1600/Cineplex6-29-2016.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_yIh2U_-Ya_W4zwi4v6FSz4MCxsF3D50lChsWkLbaO9LvgyeN8sU4be1cxnmaXY-878IhxljFRuCdVsBcYT5Ysvt4aLe8Lg41WoWsD7WbighNj85De8D16ljX0VXrMOkCzawlrmAxQcb_/s640/Cineplex6-29-2016.jpg" width="640" /></a></div>
<span style="color: #333333; font-family: "lucida grande" , "verdana" , "arial" , sans-serif; font-size: 12px; line-height: 16.8px; text-align: justify;">Cineplex Digital Media raised two massive videowalls at Bank of Montreal's (BMO) flagship branch at First Canadian Place in downtown Toronto. M</span><span style="color: #333333; font-family: "lucida grande" , "verdana" , "arial" , sans-serif;"><span style="font-size: 12px; line-height: 16.8px;">eant to highlight BMO’s brand promise of “We’re Here to Help.”, the digital canvas is made up of two video walls each containing fifteen 55-inch screens.</span></span><br />
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<span style="color: #333333; font-family: "lucida grande" , "verdana" , "arial" , sans-serif;"><span style="font-size: 12px; line-height: 16.8px;">Sarah Van Lange, director of communications at Cineplex, said that BMO's 30-screen wall is the largest canvas of its type for a financial institution in North America. </span></span><br />
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<span style="color: #333333; font-family: "lucida grande" , "verdana" , "arial" , sans-serif; font-size: 12px; line-height: 16.8px; text-align: justify;">Cineplex Digital Media was integral in developing this new digital strategy for BMO from solution development, installation and content strategy, to day-parting, creative strategy and content creation. </span><br />
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<span style="color: #333333; font-family: "lucida grande" , "verdana" , "arial" , sans-serif; font-size: 12px; line-height: 16.8px; text-align: justify;">BMO's first initiative on the videowall, called </span><span style="color: #333333; font-family: "lucida grande" , "verdana" , "arial" , sans-serif;"><span style="font-size: 12px; line-height: 16.8px;">‘Inclusion’, was created for Pride Month and is a celebration of diversity, inclusivity and acceptance</span></span>Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-77614950827262285572016-06-17T15:46:00.003-04:002016-06-17T15:46:41.021-04:00Montreal digital billboard model strips in exchange for Facebook Likes<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyFsE3EZj2LOtjc-G1CmKlROXP4_0jYaEiyuvCFeo9ZJgE0UVN6QJdkul0Y93YnW8f1jWSeyTqTVor8mSQ80oVuD2NdBCbNDSAb3irCZqLHNXCNUXZQXNUxQeCHIkzbzWYuMs7asN_aXI1/s1600/bell01.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyFsE3EZj2LOtjc-G1CmKlROXP4_0jYaEiyuvCFeo9ZJgE0UVN6QJdkul0Y93YnW8f1jWSeyTqTVor8mSQ80oVuD2NdBCbNDSAb3irCZqLHNXCNUXZQXNUxQeCHIkzbzWYuMs7asN_aXI1/s640/bell01.jpg" width="640" /></a><br /><br />
The <a href="http://promenadefleury.com/en/" target="_blank">Société de développement commercial (SDC) Promenade Fleury</a>, a merchant group for a commercial artery in Montreal, is running a neat summer campaign combining an <a href="http://www.bellmedia.ca/sales/out-of-home/" target="_blank">Astral Out of Home</a> digital digital billboard and social media.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYgog0uIGuIMZ-gmCbM-j8y_2qwnwUpAvuttDz1Qn3cwKHVh4749mBYqMaLnNok0jmDcRlMiAyVG46xQA9yDPUwveP9ivR1Ofd6qTFMBpQG2nhLuLEl1huF8DJ9qa6gScqn1zaBs_PFcM5/s1600/bell02.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYgog0uIGuIMZ-gmCbM-j8y_2qwnwUpAvuttDz1Qn3cwKHVh4749mBYqMaLnNok0jmDcRlMiAyVG46xQA9yDPUwveP9ivR1Ofd6qTFMBpQG2nhLuLEl1huF8DJ9qa6gScqn1zaBs_PFcM5/s320/bell02.jpg" width="320" /></a>With the goal of attracting a new younger clientele, the campaign features a virtual male model on a digital billboard that strips off an article of clothing for every 100 new Likes received on the <a href="https://www.facebook.com/lapromenadefleury/" target="_blank">Promenade Fleury Facebook page</a>. The ad includes a real-time countdown of Likes until the next article of clothing (an essential reinforcement to the call-to-action as I see it).<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt3GG23HybAIeT1O_dQrFRSEvy6QSdUL5wOwxWMzvSIP-NYpV8it40iTN8ERdqzx32Qz0F8xElUoBA_nL_Ye6EhuEx9wiHe6NRiqrawKNnNy6mxShbHfj98ClTNEn45U2Kc0hNGEX3Lv-C/s1600/bell03.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt3GG23HybAIeT1O_dQrFRSEvy6QSdUL5wOwxWMzvSIP-NYpV8it40iTN8ERdqzx32Qz0F8xElUoBA_nL_Ye6EhuEx9wiHe6NRiqrawKNnNy6mxShbHfj98ClTNEn45U2Kc0hNGEX3Lv-C/s320/bell03.jpg" width="320" /></a>This is an awesome example of using digital signage creatively. This would (obviously) not be possible on a traditional billboard. Sure, one could see the campaign as being exploitative or featuring sexual objectification (let's be honest here, this campaign wouldn't fly if it featured a woman), but in most cases the male model's poses are clearly meant to be comical, so it takes the edge off, so to say. In any case, however you feel about the campaign's subject, its a great example of doing digital signage right.<br />
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The Promenade Fleury will be running this campaign on the digital billboard found by highway 15 and Henri-Bourassa in the borough of Ahuntsic until June 26.<br />
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<br />Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0Ahuntsic-Cartierville, Montreal, QC, Canada45.531049591736746 -73.683104935009845.525488091736747 -73.6931899350098 45.536611091736745 -73.673019935009791tag:blogger.com,1999:blog-6013653278531715920.post-17244975888257192902016-05-16T10:23:00.002-04:002019-02-12T10:41:16.819-05:00The Beer Store's Beer Wall Goes Digital<div class="first" id="yui_3_9_1_1_1463407946629_696" style="background-color: white; font-family: Georgia, Times, 'Times New Roman', serif; font-size: 14.04px; line-height: 22.464px; padding: 0px;">
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Cineplex Digital Media has announced that it has been selected by The Beer Store to support its mission to digitize and revamp the shopping experience. The new solution modernizes the retailer's 'Beer Wall,' which has traditionally been a static display of cans and bottles representing the store's beer offerings, and replaces it with interactive tablets, reducing clutter and streamlining operations.</div>
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An effective sales-assist tool, the Pricing Information Centres (PICs) are free standing units that will provide customers with product visuals and pricing. They will also confirm product availability and inventory levels by individual location, as well as provide information to customers on convenient self-serve tablets connected to The Beer Store's central database.</div>
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"The Beer Store, along with its 25 brewer-owners from across Ontario, is working to enhance the customer experience in our stores, beginning with a store re-design," said Beer Store President Ted Moroz. "We engaged Cineplex Digital Media in an effort to provide our customers with an experience that is both engaging and efficient."</div>
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"We are honored to have been selected by The Beer Store to help transition the brand onto a digital platform," said Nick Prigioniero, President, Cineplex Digital Media. "We're confident that we have the tools to enhance the store's consumer experience and encourage repeat visits."</div>
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Enabling customers to search inventory levels for products by brand and category, many of the new units have already been successfully deployed in over 145 locations across the province.</div>
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Known for technological innovation, Cineplex Digital Media has quickly established itself in the Retail, Financial and Restaurant industries by providing strategic, custom digital merchandising solutions for its growing list of clients around the globe, which includes The Beer Store. <span style="font-size: 14.04px; line-height: 22.464px;">Cineplex</span>'s industry leadership stems from its expertise in the technological, creative and analytics aspects of digital signage - offering clients a full-service, end-to-end solution.</div>
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<span style="font-size: 14.04px; line-height: 22.464px;">Cineplex Digital Media </span>previously supported The Beer Store in over 150 locations with digital signage, and the 2016 roll-out will significantly expand its existing network. Installations began on February 29 and are expected to be complete in mid-June with kiosks in 367 stores across Ontario.</div>
Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-73068390579717695582016-03-15T10:42:00.000-04:002019-02-12T10:44:04.876-05:00Daktronics acquires Adflow Networks<div class="separator" style="clear: both; text-align: center;">
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Brookings, S.D. – March 15, 2016 – Daktronics Inc. (NASDAQ-DAKT) recently acquired <a href="http://adflownetworks.com/" target="_blank">ADFLOW Networks, Inc.</a> (“ADFLOW”). ADFLOW specializes in delivering digital media solutions to leading retailers, convenience stores and other businesses throughout North America.<br />
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ADFLOW will operate as a subsidiary of Daktronics from its Burlington, Ontario headquarters. ADFLOW’s workforce of experienced sales, service, and software engineering teams will continue to focus on delivering state-of-the-art digital media solutions to new and existing customers. Further terms of the agreement are confidential.<br />
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Daktronics Chief Executive Officer and Chairman of the Board Reece Kurtenbach noted, “We welcome the ADFLOW team and are excited to be joining forces. ADFLOW brings us an impressive list of existing customers and their interior and interactive offerings complement our current Commercial business unit on-premise solutions. Over the coming years, we plan to integrate our sales and market channel efforts and extend ADFLOW’s digital media platform capabilities to all Daktronics customer segments. We also look forward to developing and delivering new combined offerings to the market through this partnership.”Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-25230002621174778702016-01-29T10:19:00.001-05:002019-02-12T10:45:41.850-05:00Cieslok switches to Scala software<div class="separator" style="clear: both; text-align: center;">
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Dot2Dot Communications, the Canadian Master Distributor of Scala, announced that Out-of-home (OOH) advertising firm Cieslok Media switched to the Scala platform to manage its growing number of large-format digital billboards across Canada.<br />
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Previously, Cieslok had been using CoolSign, a digital signage software platform aquired in Q4 of 2010 by Montreal-based Haivision Inc.<br />
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Cieslok was looking for a stable platform with robust functionality to handle full-motion high definition (HD) videos and sophisticated scripts that will allow for two-way interaction with their stunning LED billboards found in the countries most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer has answered that need. The technology is known for its ease-of-use and cutting edge functionality to turn digital screens into a dynamic communications platform.<br />
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“As Canada’s leading premium OOH company we pride ourselves on delivering quality content on the best media assets, amplifying brand messages and captivating audiences”, says Jörg Cieslok, President & CEO of Cieslok Media. “As we grow our digital inventory it’s become clear there is a need for a cutting-edge platform to support advertisers with relevant creative content that can also engage with audiences,” states Jörg, “We believe Dot2Dot Communications with Scala is that platform.”<br />
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<br />Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-56470380837623083302016-01-27T09:29:00.002-05:002019-02-12T10:47:15.151-05:00BroadSign partners with ViaDirect for digital wayfinding<div class="separator" style="clear: both; text-align: center;">
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<b>Paris, France. January 26, 2016.</b> - BroadSign International, LLC, the number one global provider of digital signage software, has partnered with ViaDirect to provide customers with premium wayfinding solutions.<br />
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ViaDirect was the first vendor to bring 3D wayfinding to the DOOH market and is a worldwide leader with distributors in 22 countries. Features include the ability to display intuitive multi-floor paths and a customizable user interface. Millions of visitors rely on ViaDirect for quick and intuitive navigation in malls, hospitals, airports, train stations and corporate towers.<br />
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“Our partnership with BroadSign fits within ViaDirect’s vision to connect and digitize public places so people on-the-go can find their way while enjoying an immersive digital experience. The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with BroadSign,” said Jérôme Hérard, Managing Director at ViaDirect.<br />
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Both established companies with smart and agile software, BroadSign and ViaDirect have already implemented their integration in the field. ViaDirect’s client list includes Immochan, Hammerson, Carrefour Property and Klepierre (partly owned by Simon Property Group) in retail, AP-HP in healthcare and Bologna Guglielmo Marconi Airport in Italy.<br />
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“BroadSign has engaged in several partnerships over the past few years to provide our customers with the best products and services external to our portfolio,” said Skip Beloff, Vice President of Sales at BroadSign. “After careful research of wayfinding options, we determined that ViaDirect best fits with our automated and scalable approach to digital out-of-home content management.”Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-69549587154506789952016-01-07T10:11:00.001-05:002016-01-07T10:20:05.369-05:00QMS Media Converts large format displays to BroadSign<div class="separator" style="clear: both; text-align: center;">
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Melbourne, Australia. January 7, 2016. QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network.<br />
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The conversion of QMS Media’s 28 large format digital displays in Australia has already taken place, while the installation of small format displays in Bali’s Ngurah Rai International Airport is underway. A project across rail, ferry and bus station terminals owned by Auckland Transport is in planning and development.<br />
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“We selected BroadSign upon a competitive comparison of digital signage software providers,” said Steve Bovey, General Manager Operations at QMS Media. “Our clients are eager to use dynamic content in customized campaigns based on a range of conditions and BroadSign delivers the ability and flexibility to do just that.”<br />
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QMS Media runs a purely ad-based network, with six to eight slots per loop depending on the display’s location and format, ranging from 2 square meters indoor to over 15 square meters in large format outdoor environments. Customers include Vodafone, Peugeot, Calvin Klein and McDonald’s.<br />
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“QMS Media is a rapidly growing leader in Australia’s out-of-home advertising industry, and can rely on the BroadSign platform to ensure its network efficiently scales in size and satisfies the high performance expectations of advertisers,” said Skip Beloff, Vice President of Sales at BroadSign. “We are excited to support such a partner in its APAC based initiatives.”Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-67268924664361916832016-01-07T10:06:00.001-05:002016-01-07T10:06:40.361-05:00Bell Media Buys MetromediaCogeco Inc. has sold its Metromedia advertising division to Bell Media, owner of Astral Out of Home.<br />
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Metromedia delivers out-of-home advertising solutions in traditional and digital formats and is most known for its Metrovision digital screen network in the Montreal STM subway system.<br />
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Cogeco did not to provide the sale price, but it purchased the operations in 2011 for $41 million.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-75230474314794795232016-01-06T09:51:00.001-05:002016-01-06T09:51:46.983-05:00McDonald's Canadian Digital Menu Boards Change Based On the Weather<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfSz2S0OlzHgsLXqrFjUVJYnE7SDRsHrlQqoODbtmjZZY3ENXGNpaVlrk8ahxa3Hd5f9hv-KPjwXJcayLmcJHbrtbFQ4LOvF-Dze9aKyq_ET0dknHkpzlcAgIBvZoaE9pUfb_5FD0FRWiI/s1600/screen+shot+2015-11-11+at+10.00.01+am.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfSz2S0OlzHgsLXqrFjUVJYnE7SDRsHrlQqoODbtmjZZY3ENXGNpaVlrk8ahxa3Hd5f9hv-KPjwXJcayLmcJHbrtbFQ4LOvF-Dze9aKyq_ET0dknHkpzlcAgIBvZoaE9pUfb_5FD0FRWiI/s400/screen+shot+2015-11-11+at+10.00.01+am.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">McDonald's</td></tr>
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McDonald's has been testing digital menu boards at certain Canadian locations that change based on the weather, <a href="http://www.businessinsider.com/mcdonalds-menus-will-recommend-food-based-on-the-weather-2015-11" target="_blank">according to Business Insider</a>. The system monitors the outside temperature and will switch to promoting products that it knows sell better at certain temperatures. For instance, it may recommend heartier meals or hot drinks during cold weather.<br />
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In addition to the weather, the digital menu boards have day-parts to feature breakfast products in the morning, then switch over to items that are more appropriate to lunch. These time and weather synchronizations are tied to animated food images to engage customers and promote certain products. According to McDonald's US President Mike Andres, these changes lead customers to spend more on every transaction in restaurants where the new menu boards were tested in Canada.<br />
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The tests seem to have been quite successful as the new digital menu boards will be installed in all US restaurants by the end of 2016.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0tag:blogger.com,1999:blog-6013653278531715920.post-59031547981294516942015-09-25T10:03:00.000-04:002015-09-25T10:03:42.089-04:00With Astral win, Ottawa Airport to become Canada’s first with 100% digital advertising<b>MONTRÉAL (September 23, 2015) – </b>Astral Out of Home, a division of Bell Media, announced today that it has been awarded an eight-year contract for the indoor advertising at Ottawa Macdonald-Cartier International Airport (YOW). Reaching 4.6 million passengers in 2014, YOW is Canada’s sixth busiest airport and the fifth Canadian airport to join the Astral Out of Home portfolio.<br />
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“The addition of the Ottawa International Airport is strategically important for Astral Out of Home,” said Luc Quétel, President, Astral Out of Home. “This new contract allows us to reinforce our advertising presence in the nation’s capital while reaching out to the busiest decision-makers and government-related travellers, a great consumer profile for our industry. With this addition, our Airport division increases its reach to more than 43 million passengers annually across Canada.”<br />
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Beginning this October, Astral Out of Home will replace all the existing advertising infrastructure and install a complete line of digital products, making Ottawa International Canada’s first airport to have 100% digital permanent advertising structures. Astral Out of Home will also deploy its AeroTV product with content to be aired in English and French, including local CTV News segments – a product well-received in other airports where the company operates. At YOW, Bell Media’s CTV News Ottawa will be responsible for the production of the customized news segments, which will be updated three times per day.<br />
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“As Canada’s digital out-of-home advertising leader, it was a natural fit for Astral Out of Home to partner with the Ottawa International Airport as it allows us to showcase our strengths in the nation’s capital, a Canadian high technology hub,” said Benjamin Mathieu, Director, Business Development, Transportation and Technologies, Astral Out of Home. “In addition to Astral Out of Home’s expertise and Bell Media’s premier media content, Bell Business Markets and Bell Mobility will provide super-fast internet and Bell’s 4G LTE mobile network to help develop a comprehensive and innovative program that will transform the airport and place YOW’s advertising presence among the leading airports in Canada.”<br />
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“The Ottawa International Airport Authority’s key priority for the new advertising program was the creation of a spectacular, unique, and effective advertising network which maximizes revenue while preserving the architectural character of our award-winning terminal,” said Mark Laroche, Airport Authority President and CEO. “Astral Out of Home’s proposal more than satisfies these objectives, and we are very excited to see what the mix of content and innovation from the broader Bell Media platform will provide in the years to come.”<br />
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Astral Out of Home’s recent growth in the transport sector is just another example of its development strategy, which is to allow advertisers to take their message out and reach the increasingly mobile consumers at every moment of their travels, whether for work or leisure.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com2tag:blogger.com,1999:blog-6013653278531715920.post-77683935659196200972015-08-24T15:36:00.003-04:002016-01-07T10:21:41.335-05:00Digital menu boards at the Natrel Milk Bar by java u<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizz7umtuB_M95A4wpaN7WdevtfrDvBLs_XIaNm8Re4aWsGnaiKQRi0EdwtE-Y0ExuVcB3Ae1QwAVqeYQDOKfXlWlLCC0rOhMaHiiMoflnm6QgE_wq5Bq2BjX4i7TaThD7DefReqdvYLao9/s1600/Natrel_milk_bar_09_web_smaller.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizz7umtuB_M95A4wpaN7WdevtfrDvBLs_XIaNm8Re4aWsGnaiKQRi0EdwtE-Y0ExuVcB3Ae1QwAVqeYQDOKfXlWlLCC0rOhMaHiiMoflnm6QgE_wq5Bq2BjX4i7TaThD7DefReqdvYLao9/s640/Natrel_milk_bar_09_web_smaller.jpg" width="640" /></a></div>
<a href="http://www.miradamedia.com/blog/en/news/digital-menu-boards-at-the-natrel-milk-bar-by-java-u">According to Mirada Media</a>, they have begun supplying <a href="http://www.java-u.com/" target="_blank">java u cafés</a> with digital menu boards. The most recent install is a location where java u partnered with Natrel to offer a one-of-a-kind coffee experience: the <a href="https://experience.natrel.ca/en/milkbar/" target="_blank">Natrel Milk Bar by java u</a>.<br />
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Natrel's “Montréalait” concept, a first in Canada, will be integrated into the 21 java u café-bistros in the Greater Montreal area, in addition to the aforementioned flagship café that opened its doors at 2451 Notre-Dame Street West, for which Mirada Media provided digital menu boards and software.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIrP42lgVabKpfrNmE3NnRmVgrjwE3OTgf_vfGo7tHRYbTHnGScCxkIllbT688xLiZK9A1Rdd-B7FOz9iVSXl7sMGOnuaSn1QISBTLLc1-gBH4x-rBcu1IlteIM0AqURLSlETQM9YoA6pW/s1600/Natrel_milk_bar_04_web_smaller.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIrP42lgVabKpfrNmE3NnRmVgrjwE3OTgf_vfGo7tHRYbTHnGScCxkIllbT688xLiZK9A1Rdd-B7FOz9iVSXl7sMGOnuaSn1QISBTLLc1-gBH4x-rBcu1IlteIM0AqURLSlETQM9YoA6pW/s640/Natrel_milk_bar_04_web_smaller.jpg" width="640" /></a>Mirada Media installed a 5-screen digital menu board with content provided by lg2. Mirada Media's MenuView software is powering the screens and they also provided animation services.Erizimahttp://www.blogger.com/profile/17743680493117492569noreply@blogger.com0