Tuesday, January 21, 2014

Tim Hortons adding more digital signage with in-store TV

Tim Hortons has told Marketing Magazine that they are planning to expand on a 50-store pilot program that began last year in London, ON, and roll out an in-store TV channel across Canada called TimsTV. Already a leader in the retail digital signage realm with its digital menu boards, they believe they can further connect with their customers creating the new channel and sharing things like news, weather and sports highlights.

TimsTV will appear on TVs in the seating areas of select Canadian restaurants and will be produced by Cineplex/EK3. Localized content is provided by CBC/Ici Radio-Canada and will be streamed daily to each market. TimsTV will also feature promotional content and programming about Tim Hortons’ commumnity involvement.

Glenn Hollis, vice-president, brand strategy at Tim Hortons, said more than 2,000 TVs will start being installed in February with a goal to be completed by this summer.

The Tim Hortons website currently has a page for Tim's TV, albeit blank.

NEW HIRE: Benjamin Mathieu, senior director of biz dev at Astral Out-of-Home

Benjamin Mathieu has joined Astral Out-of-Home as senior director, business development, transportation and technologies, reporting to Luc Quétel, president, Astral Out-of-Home, a property of Bell Media. Via DailyDOOH.

Monday, January 20, 2014

Digital Sun in China: Digital Signage Opportunity?

Could giant video billboards displaying the sun rising and setting be the next market opportunity digital signage vendors or Out-of-home networks in smog-filled China? Of course I'm being facetious, but this giant LED board against the sun-starved landscape makes for a remarkable picture.

Via The Mail Online



Thursday, January 9, 2014

X2O Remote Video Expert Recognized as Sound & Video Contractor's Most Innovative Products

MONTREAL -- Jan. 9, 2014 -- X2O Media, a provider of visual communications software, today announced that its X2O Remote Video Expert interactive video call application was selected by readers of Sound & Video Contractor (SVC) as one of the magazine's 2013 Most Innovative Products. Ideal for retail, banking, and healthcare settings, the solution enables customers to engage in real-time video conference calls with customer service agents, directly from touchscreen displays.

Not sure who approved this comp
but it is a real bad example of digital signage.
"With its video conferencing capabilities, X2O Remote Video Expert takes interaction to a completely new level in any setting, empowering users with product information, media content, live chats with service agents, and more," said X2O Media President and CEO David Wilkins. "It is an honor to be recognized for the application with a SVC Most Innovative Products award. That our solution was selected by the magazine's readers -- the same A/V professionals for whom it was designed -- speaks volumes to its functionality and value in any setting."

X2O Remote Video Expert is made possible through the integration between the X2O visual communications platform and industry-standard video conferencing systems and software. Using touchscreens placed throughout strategic locations in settings such as retail stores, customers can obtain detailed product information, locate products on a map, browse store ads, perform price checks, consult store websites, and read ratings for specific products of interest.

When further information is required, customers can instantly have a live conversation with a customer service agent via X2O Remote Video Expert for seamless two-way interaction. In a more consultative setting and when paired with a second touchscreen, X2O Remote Video Expert enables customer service agents to share files, product specifications, and their desktops in real time -- leading to even more personalized information in order to facilitate purchasing decisions or create upsell opportunities.

Traditionally chosen by the editors of SVC, this year's Most Innovative Products award winners were voted on by the magazine's readership and selected from a short list of more than 60 products. Winners were featured in the Dec. 2013 issue of SVC.

More information about X2O Media is available at www.x2omedia.com.