Friday, July 31, 2009
The rear-projection screen that I caught in Montreal's CN building was somehow stuck at a Windows XP Boot-up Screen of Death. The little animated bar underneath the rainbow-like window frame XP users are all too familiar with was stopped in the left position and the boot-up sequence never made it past this screen.
This is quite perplexing--I'm pretty sure I've never seen or heard of something like this happening. I'm thinking the most likely cause is a hardware failure and it made the video jam.
Although this isn't as bad as this BSOD at this Vegas hotel, it still leaves a bad impression. I wonder who installed the signage? Comment if you know.
Thursday, July 30, 2009
Members will now receive information such as tournament results, special events and golf industry news on various flat screens located throughout their clubhouse.
Read their full press release here.
Wednesday, July 29, 2009
Monday, July 27, 2009
The city will likely start with a three-sign pilot project before the program is expanded further. A decision is expected end of 2009 / beginning 2010.
Projected annual advertising revenue from digital billboards near the high-traffic areas could total $200,000.
The gaming facility will focus on highlighting the 40+ local and national charities its bingos benefit. Non-profit organizations are given a free ScreenScape producer account to help with networking, fundraising and promotion within the community.
Based on the initial success of the communications initiative, Red Barn's management has immediate plans to deploy ScreenScape across the other five bingo halls in their network.
Non-profits can contact firstname.lastname@example.org for more information about activating a free producer account.
Sunday, July 26, 2009
Thursday, July 23, 2009
Enixa Media, Inc. managed and installed a network of in-store digital advertising displays for advertising its clients’ products and services in Canada. Its network mostly includes Quebec grocery stores.
Interestingly, although the buyer has denied it, EK3 is most likely also for sale. As Philippe Gauvin at ADN Montreal put it, the purchase was likely to boost its portfolio of assets with a "working" network. The sale will also allow previous Enixa owner Transcontinental to improve cash flow during hard times.
Memsbury, Co. LTD, a Wendy’s franchise located in Ontario, Canada, has deployed a WAND Corporation Digital Menu Board system in their new restaurant. WAND's creative division was also selected to develop the menu board content for the Canadian market.
The WAND Digital Restaurant is powered by an enterprise-level solution that allows pinpoint control over prices, configurations and digital content.
Four horizontal digital menu boards display professional-quality images of strategically-promoted food items.
The boards run on the WAND Universal Controller, which also is capable of acting as the store-manager's work station or kitchen video display system (KVS) controller.
Wednesday, July 22, 2009
Toronto-based journalist and Sixteen:Nine blog writer Dave Haynes recently launched pressDOOH, a PR service focused on his favorite new media, digital signage and digital out-of-home.
Services include press release, case study and white paper development, copywriting for your website or corporate blog (ghost blogging), and business proposal writing. The pressDOOH firm will also provide writing and editing services to international firms wanting to enter English-speaking markets.
Tuesday, July 21, 2009
It was thanks to financing provided by Fondation Guy Bourgeois « contre le cancer » that the screen found in the waiting room of the hospital's external oncology clinic was made possible.
Tips, service offerings and other health-related information will be displayed on-screen and managed from Bollé's offices.
Friday, July 17, 2009
The folks at BroadSign released a new whitepaper entitled "How exactly is BroadSign helping to monetize the digital out-of-home market?"
Good question ;)
The grocer will use the screens to alert customers of promotions and entertain them while they shop. ScreenScape's venue networking approach will also allow D'Alesio's Foodland to add new lines of revenues through local advertisers. To stay connect to the Hamilton community, D'Alesio's Foodland also plans to use their screens to help promote local charities and events.
When combined with a touch screen, their new SaaS product gives office building visitors fast and easy access to information on tenants and company employees.
Thursday, July 16, 2009
I find it a little funny that the media firm words it as being an exclusive partnership. Getting restaurants to sign 3-year exclusivity contracts with them for bathroom advertising is Zoom's m.o.--I doubt the Spring Rolls people went out "looking for a digital signage partner". Whatever the case, its a good deal for them, you can read the full press release below:
Zoom Media and Spring Rolls sign an exclusive partnership!
MONTREAL (July 15th 2009) – Zoom Media, the leading targeted lifestyle media in Canada, announced today that it has signed an exclusive partnership with Spring Rolls, a renowned restaurant chain in Ontario, for the installation of 30 digital screens in the restrooms of the chain’s Toronto venues.
The addition of Spring Rolls to the Resto-bar network enables Zoom Media to increase its Digital offering to advertisers in a leading market. Zoom Media’s Digital Networks are comprised of over 800 screens in top resto-bars and fitness centres across Canada.
“Many have commented that our washrooms are a great place to visit. This is where Zoom Media has helped us deliver a crisp visual presentation display to the customer. Now with the new digital industry increasing, we strive to provide information about our current and future campaigns and what better way to do this than through Zoom Media’s immediate advertising option”, says Jose Dj Munoz, Marketing Manager at Spring Rolls.
About Spring Rolls
Spring Rolls features award-winning and unique Pan-Asian cuisine with Thai, Chinese and Vietnamese menu options. Spring Rolls takes its design very seriously. It strives for a design that gives the space a distinctly nightclub feel, and transports the dining experience into the realm of great architectural work. Enjoy quality without the price, and style without the attitude. Located in Toronto, Mississauga and Scarborough, Spring Rolls offers parties, corporate functions, group gatherings, catering, delivery, personalized set menus, and gift cards.
About Zoom Media
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprised of over 30,000 billboards in over 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom reaches specific target audiences in its 8 complimentary networks including resto-bars, college and university campuses and fitness centres. Research, Event Marketing, Creative Production and Media Integration services are also provided. Zoom Media is a member of COMB and provides audited circulation of its advertising panels. Zoom is also a founding member of OMAC and board member of CODA. Zoom Media is an equal partner in Fashion Frame, with over 4,000 boards in change rooms of some of Canada’s leading fashion retailers. Overall Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which over 26,000 are digital.
Communications and Marketing Manager
3510 Saint-Laurent Blvd.
Montreal QC H2X 2V2
Both the screens and the platform onto which the retractable roofed-vehicle is perched, entice the audience to text "DRIVE" via SMS and setup a test drive with their local BMW dealer--a perfect example of using digital signage or out-of-home as middle media where the call-to-action leads the audience to another secondary medium, in this case their mobile phone.
(Story & images via DailyDOOH)
Wednesday, July 15, 2009
Home decor retailer Living Lighting has begun using Adflow Networks powered digital signage in their participating locations across Ontario.
Large format LCD's have been installed to display messaging for both customers and store staff. Living Lighting is reducing its traditional static POP ads in an effort to improve and modernize their promotional communications.
The content loop during store hours will include home decor and "green"-lighting tips interspersed with product merchandising messages. During other times, franchisee and employee-targeted messages will be dissiminated.
BroadSign was chosen to control the new interactive 6-sheets that are being setup at Gloucester Quays, in the UK, by Avanti Screenmedia and Peel Advertising Ltd.
The enclosures built by Esprit Digital house two 57" screens, one for advertising and the second dedicated to interactive wayfinding.
Via the DailyDOOH